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Universal Analytics not only captures online data, but can also merge the offline data to give you a complete picture, here are some examples.
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Digital analytics implementation projects are challenging but by utilizing these techniques the implementations can be made more productive.
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Nabler conducted website conversion audit that led to significant change in the website conversion rate for a home furnishing e-retailer in US.
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Nabler conducted its Digital Analytics Evangelization Program to boost usage and ROI from SiteCatalyst for a US based multi-channel apparel retailer.
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In this era of cut- throat competition and thinning margins the need of the hour is ‘intelligence’ that would win new customers, satisfy them, maintain customer confidence, and turn them into brand advocates.
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As the holiday season approaches, all ecommerce players would be working hard to sell products online through various marketing initiatives.
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There are situations when a MVT fails to provide a definite winner. Reason - Results are not statistically significant.
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A mid-size multi-channel electronics retailer was struggling with very high exit rate of over 75% for its top-selling category page.
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A case study that shows how a minor error in coding can result in over 25% discrepancy between GA and in-house transactional data for a major ecommerce portal for consumer products.
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Connectivity and mobility of consumers has created a new trend of reaching out to the new age global market by the marketers.
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Hurray — the holidays are here! At the beginning of the year you successfully completed the transition to the new site architecture. You have fine-tuned your advertising strategy to recruit qualified traffic to the site.
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Festive season is the most important time period of the year for ecommerce brands grossing about 2/3rd to 3/4th of their annual revenue during this season.
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Nabler utilized predictive analytics to identify products and traffic targets to achieve higher revenue during Black Friday for an electronics retailer.
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A case study on how Nabler helped a client improve their Home Page relevancy and bring their Bounce Rate down, through A/B and MVT Testing.
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For majority of businesses, approx. 85-90% of the traffic enters the website from the Home Page. Out of which, a staggering 70-75+% is driven by Search Engine Marketing initiatives.
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All marketers routinely review reports that track various metrics including Bounce Rate and Cost per Acquisition. While bounce rate measures the effectiveness of campaigns in recruiting visitors to a site, CPA..
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During the Black Friday Weekend, the biggest challenge before the Retailers and Brands is to determine, what Products and Categories they should be promoting via Search and Navigation to drive incremental revenue
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A case study on how Nabler helped a client, who was experiencing over 85% Cart Abandonment Rate on their website, recognize the problem & take measures, which led to improved revenue.
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A case study on how Nabler optimized a client’s Web Analytics Implementation to revamp their merchandising strategy.
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With 'big data' concepts becoming increasingly important, the role of predictive analytics in providing in-depth actionable insights is becoming indispensable
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Remember the last time you were involved in making a critical decision about your site? You may have faced an internal struggle to find the optimum balance b/n functional requirements & business goals.
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How we can capitalize on customer satisfaction and loyalty by identifying key underlying factors and their impact on business.
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As the Holiday Season and Code-Freeze starts, run these simple landing page tests to make sure they are ready to engage Holiday Shoppers and keep the Bounce Rate under control.
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Get a Marketing Dashboard to help your online marketing team track channel, campaign performance & a Merchandising Dashboard to track the effectiveness of your online promotions.
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Nabler's journey to being ISO 27001 certified, ensuring utmost security for our clients' data.
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As with the website, what is the purpose of an enterprise blog? Does all enterprise blogs have the same purpose or does it vary with their respective goals?
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We want to share some of these updates to people who follow our company – as employees, customers and partners.
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A case study on how Nabler deployed SiteCatalyst to help a client track e-commerce variables and to determine fall-out during the checkout process.
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A case study on how Nabler redesigned SiteCatalyst in order to improve the quality and relevancy of the website analytics data.
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A case study on how Nabler helped a client determine the effectiveness of the Elicit Internal Site Search on their website.
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Giving a definite visual treatment to statistical data so as to make it more presentable, informative, perceivable, relatable, and analyzable.
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A case study on how Nabler validated Google Analytics tags on all the pages in a client’s website, which was scheduled to be redesigned.
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A case study on how Nabler helped a client track almost every aspect of an embedded YouTube video using Google Analytics Event Tracking.
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Tagging strategy and tracking of click objects using Google Analytics. Tagging solution for fixed links and dynamic links
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Latest trends that will shape the future of digital analytics and enhance the process of decision making for marketers.
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A case study on how Nabler correlated visitor paths and website navigation to enable higher conversions for a leading outsourcing services provider.
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A case study on how Nabler integrated Google Analytics implementation with a blog's 'wordpress' platform to track traffic flow and evaluate the most popular traffic channels.
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A case study on how Nabler handled the Segmentation and Visualization of i-Perception data for a multi-national corporation.
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A case study on how Nabler used Advanced Google Analytics implementation to enable ecommerce traffic tracking for a popular Canadian travel and tourism website.
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A case study on how Nabler recommended a client to use Omniture SiteCatalyst SAINT classification for accurate attributing of traffic from multi-channel campaigns.
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Nabler was roped in for Webtrends Data Administration by a client, in the field of content syndication, to help track websites of over 30 syndicate partners..
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Nabler created an innovative and collaborative platform to help an organization, with multiple decision units, share reports among its various markets.
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Nabler's expertise in creating high quality dashboards enabled the development and maintenance of an interface that was simple, precise, interactive..
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Nabler provided complete in-depth analysis for websites and online marketing activities like email, social media..
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Tracking and reporting for a Facebook widget for a world..
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Nabler tracked various brand websites and online marketing campaigns using Omniture SiteCatalyst..
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Nabler provided in-depth visitor analysis using Omniture SiteCatalyst for all the brands, games..
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We provided complete implementation of Omniture on the new website..
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Nabler provided website analysis for each of the brands managed..
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Analyzing performance of country-specific websites in 18 languages for a video gaming publisher..
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Nabler successfully analyzed when, where, and for how long visitors engaged on the widget.
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Chris Rorie
