Pay Per Click Search Engines
By Nancy T Willy
There are thousands of PPC Search engines available online. But the top 10 PPC Search Engines generate more than 80% of the traffic. These engines get you more clicks and hence more conversions. But this inevitably means that here, you pay more than the smaller PPC Search Engines. This article gives you an introduction to these search engines, so that it becomes easier for you to choose the best.
Google adwords - http://www.adwords.google.com/
From a very humble beginning, Google has now grown to become the most popular search engine with an index of more than 8 billion web pages. Google offers many different language versions, image searches, local searches, toolbars, filtering results and many other options to make searching as easy as possible. Google’s PPC Campaign, Google adwords is extremely popular because of its reach and its easy-to-use interface.
Google adwords ads would appear on the Google search pages and also on other search engines that Google is associated with. Google provides tools for keyword matching, choosing the right keywords, reports on the keyword performance, tools to track conversions, discounter tools to automatically control bids and an excellent support team. Registering your account with Google is also simplified through demos and other information provided on the site. The start-up fee is minimal. There is not minimum limit on the max CPC and also on the daily spending.
These features along with the enormous traffic handled by Google makes it one of the most preferred PPC Search Engine.
Yahoo Search Marketing -http://searchmarketing.yahoo.com/
Yahoo Search Marketing about 8 years back and the concept of PPC was introduced in mid-1998. Formerly called Overture, it was renamed as Yahoo Search Marketing in the year 2005. Yahoo is as good as Google in the features and popularity, and better than Google in their associates which include MSN, AltaVista, CNN, Infospace, ESPN etc.
A notable feature of Yahoo Search Marketing is Content match, which places ads next to relevant articles and information and not just in Search results. Yahoo also offers good tools to register your account with them, find the right keywords, enable auto bidding on the keywords, track your traffic and conversions etc. Yahoo as well as Google would remove the ads and keywords that do not meet their standards or do not stick to their specifications.
MIVA - http://www.miva.com/us/
MIVA was formerly called Findwhat.com. MIVA also has the PPC ads featured on many other websites to give it the maximum reach. The interfaces are quite user friendly and the email support is also quite efficient. MIVA provides tools for finding keywords, auto bidding on the keywords, reports on keyword performance and also tools to track conversions.
One of the most popular tools is the Bid Optimizer that allows you to bid for a particular position, and the optimizer will modify bids to retain that position. MIVA Ad Analyzer helps you to find the profitability of the ads, the conversions and the cost per conversion. MIVA Account Scheduler helps to specify the time during which the ads should be active. These tools along with an easily understandable navigation help MIVA to score among its peers.
Epilot - http://www.epilot.com/
Epilot has grown to become a very popular PPC Search Engine on the basis of the traffic that it gets from over 300 search partners like index.com, askjeeves, business.com etc. Local Direct Search and advertising launched by Epilot recently allows businesses concentrating in small areas to target their customers effectively. Epilot provides tools for keyword matching, manipulating bids, reporting and monitoring.
The user interface of Epilot is highly professional and a lot of importance has been given to the navigation structure of the website. Mass Submission feature allows easy submission of keywords in an excel sheet instead of entering the listings one by one on the site. But the minimum bid suggested by Epilot is higher compared to the other popular PPC Search Engines.
Goclick - https://www.goclick.com/
Goclick is a no-frills PPC Engine that provides valuable and targeted traffic to your ads. The account menu provides options like change bids, change urls, change descriptions in the most easy to use formats. The reporting is also quite efficient and easy to understand. The bids can be as low as 1 cent, and the daily budget can also be set at its minimum.
Keyword tool helps you to find the right keywords and Bidmaster helps you to adjust your bids intelligently. The bids on Goclick and also the partner networks can be analyzed so that your keyword can be put in the best position not only on Goclick, but also on its partner networks.
The account menu also provides all the basic information like the account balances, spending and clicks on the particular day. There is also a one-click method to deactivate all the ads at the same time. So, if you are looking for an efficient, down-to-earth PPC Search Engines, this is the one for you.
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