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Use Link Building to Boost your SEO

It’s no secret that having links pointing to your website is very good for Search Engine Rankings and gives more ways for human visitors to find your website. So how do you go about building links? Usually Webmasters and Internet Marketing Executives run pillar to post just to get as many good quality and competitive links as possible. Hard work usually pays off if done intelligently.

Welcoming you aboard, I would like to share with you some of the hidden but very useful and powerful ways to get your link building schemes work out for you, the results being in terms of qualitative and quantitative visitors visiting your site more often. Lets peep into the "Bow-Tie" theory, which states that sites could be classified in the 4 following ways:

  • The Core: Made up of sites that shared links and traffic
  • Origination Sites: That directed people into the core
  • Termination Sites: That had links from the core but few back in and
  • Isolated Sites That had few links and little traffic Press release is an ideal form of publicity.

The following figure explains just that:

Learning how linking works and how you can create an effective linking strategy will help your site become part of "the core" and should be an important part of any expert search engine optimization plan.

This article as part of a series of articles describes a methodology for planning and implementing your own linking strategy. You may choose to do it yourself or if you have the budget, work with appropriate search engine optimization specialists to complete your planning and implementing strategies. We all know that Google considers some of the internal links of a site as Backlinks. But how do we get such Backlinks? Let's look at that.

Its clear that people need some kind of mental model in terms of direction as they click-walk through cyberspace. But what is important is how this mental model exactly works and how you can design your website to fit it. As a result of a brief research, below are some conclusions:

  • The way web pages link to each other should be aligned with the way the concepts within web pages relate to each other.
  • The way people organize these concepts depends upon the consistency of navigation options.

That's because people tend to remember how the concepts embodied in the pages relate to one another and not how pages link together. When we remember things, we tend to form conceptual associations. For example, if we have just finished talking about recent hurricanes, we tend to more quickly recall the names of specific recent hurricanes like katrina even though we did not talk about those specific hurricane called "Katrina" in our conversation.

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