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Web Analytics Seby on 14 Nov 2007 10:33 pm

How to hire a junior web analyst

The interest in web analytics has been building up and it’s not surprising that one of hot topics on blogs and forums is on “How to hire a junior web analyst”.

We’ve also gone through the same questions – how best do we hire a web analyst. When we are looking for an experienced web analyst, the things to look for are much more obvious – do they understand the web, how good are they with defining metrics, can they interpret and present data, etc. But how do we go about hiring someone who could possibly be a good web analyst one day.  

Here is an interesting idea that we came up with.

Ask the candidate to create a blog, sign up for a free web analytics tool as well as Google Analytics. Then insert the Javascript code in the blog and get to see the numbers. If a candidate who has absolutely no experience is able to reach this stage, it’s a good sign. If a person can’t do at least this much is perhaps not going to make a good fit.

Once the candidate is able to get the code working, the test gets more interesting. We ask them to upload couple of pdf documents, movies, music files, etc on their newly created blog. Then they have to read Google analytics help and try to figure out how to tag these things.

We have just started using this technique. Will post our experience with the test.

Clue for those of you who are interested in joining us – we are certainly going to run you past this test. So be sure that you can do this :)

P.S. Just in case any one is wondering why there is no web analytics – session 4. We have dropped the idea for now and I’ve take the responsibility of keeping the blog going.

10 Responses to “How to hire a junior web analyst”

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    Good Idea. Though I am not having good idea about web analytics, I am interested in subject and join your team and share experience.

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