For the last few weeks, I’ve been trying to find a blog reader for my mobile. I looked around and found two – pocketRSS and pRSS reader. Unfortunately, I couldn’t get either of the reader to read my current favorite blog. Nor could I uninstall it. Too bad. However, I finally found Google RSS reader to be a viable solution. It formats the html well, shows all the images and is fast. So I’m all set to read blogs on the go.

One of the first blogs I started reading on my mobile was How to change the world by Guy Kawasaki. And I feel inspired to start blogging again. Thanks Guy!!!

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My current favorite topic is Taguchi method. We’ve been playing around the idea of writing code for implementing Multivariate testing and Taguchi method seems to be the way. You got to reduce the number of options that is to be tested and Mr.Taguchi seems to have the answer. More on this in future posts.

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A lot of people ask us – where do we start when it comes to web analytics. What’s the first thing to do? What tool to buy? Seems like a good post to initiate a discussion.

Well, the easiest thing to do would be to contact us! No, just joking… I would suggest some reading to start with (That would also give me some time to write the other posts). We would highly recommend the following resources:

Eric Peterson’s Yahoo group:

This is where the action is. You can listen to a lot of wise and bright people. Some of the things might be completely confusing, but don’t give up hope. There is a lot to learn from this group.

Eric Peterson’s book: Web Analytics Demystified

This is an excellent book on anyone new to web analytics. It covers the basic and is quite easy to follow. I must also add here that Eric was kind enough to send us free copies of his book to a bunch of us here in Bangalore. Thanks Eric.

Hurol Inan’s website:

A lot of interesting articles as well as links to other resources.

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