After a long gap, we had web analytics Wednesday again in Bangalore – thanks to Trinadh, Jaisri, Anil and

Ravi. Not to forget our Sponsor – Vijay from Webexpe.

I had volunteered to make one presentation. I started with one topic that I thought would be very useful – “Action oriented web analytics methodology”. The idea was to share how to kick-start web analytics from day one. How to start benefiting from day one. There is certainly a time and place for a proper flow starting with understanding the site objectives to determining the metrics to measuring to optimizing. But I’ve seen many times where the choice of action determines the kind of analytics. For example, I have a writer free for the next 3 days and I got to figure out what to write. Web analytics can come in handy. But, half way through the presentation, I switched tracks and decided to a presentation on Segmentation. The presentation is available here for those who are interested. This is also going to be made available on the wiki on WAW,

Bangalore. I’m still a little embarrassed about the quality of the presentation – both in terms of visuals and content. I had only a few hours to make the presentation.

Lot of people had asked me questions on how to actually start implementing this. I will try to answer their questions through the blog so that it’s available for all. If you have any questions on segmentation, please post a comment and I’ll try my best to answer.

Finally, the process is over. We gave offer letters to 3 brave souls who managed to persevere and finish our tests. One of the critical attributes we were looking at was perseverance. We wanted people who didn’t give up. All three joins us in May 2008 and we will know how effective this test was.