http://www.nabler.com/blog Web Analytics Blog from India Fri, 21 Dec 2007 07:42:44 +0000 http://backend.userland.com/rss092 en After a long gap, we had web analytics Wednesday again in Bangalore – thanks to Trinadh, Jaisri, Anil and Ravi. Not to forget our Sponsor – Vijay from Webexpe. I had volunteered to make one presentation. I started with one topic that I thought would be very useful – “Action oriented ... http://www.nabler.com/blog/2007-12-21/web-analytics-wednesday-bangalore/ Finally, the process is over. We gave offer letters to 3 brave souls who managed to persevere and finish our tests. One of the critical attributes we were looking at was perseverance. We wanted people who didn’t give up. All three joins us in May 2008 and we will know ... http://www.nabler.com/blog/2007-12-17/hiring-junior-web-analyst-%e2%80%93-part-iii/ Think about it. What’s common in the name of all web analytics tools? Well, at least most of it. They all are single words formed by joining two words. Check this list WebTrends ClickTracks SiteCatalyst IndexTools HitBox VisitorVille WebsideStory CoreMetrics StatCounter Notable exceptions are Visual Sciences and Google Analytics. While both of them are formed by two words, they are ... http://www.nabler.com/blog/2007-11-26/what%e2%80%99s-common-in-the-name-of-web-analytics-tools/ Last weekend we were at a college and ran our new test with 135 students. It included a standard quantitative test as well as something new that we had created. We have all the students a graph that contained 3 parameters – visits, page views and orders. The graph was ... http://www.nabler.com/blog/2007-11-19/hiring-junior-web-analyst-%e2%80%93-part-ii/ The interest in web analytics has been building up and it’s not surprising that one of hot topics on blogs and forums is on “How to hire a junior web analyst”. We’ve also gone through the same questions – how best do we hire a web analyst. When we are ... http://www.nabler.com/blog/2007-11-14/how-to-hire-a-junior-web-analyst/ More on Banner Metrics Banner advertisements on third party websites are increasingly common as websites target niche visitors. Tracking how well your banner campaign did is extremely important to justify the expenditure outlay on such campaigns. The key metrics in tracking a banner campaign are: 1. Impressions  This is the fundamental metric in ... http://www.nabler.com/blog/2007-09-18/56/ Engagement Metrics There is certain degree of arbitrariness in what qualifies as a ‘High Engagement Visit’. Usually a ball park figure of 'greater than 8 pages' should work fine for qualifying a visit as a ‘High Engagement Visit’ and one that engages the visitor to a greater degree. However, deciding on a ... http://www.nabler.com/blog/2007-09-10/engagement-metrics/ The Nablerstats team has been meeting up periodically to bring to the table our collective learning from client sites, unlearn mistakes and share new ground that has been covered. We decided that this is a good time to revive the Nabler blog that had been languishing for a while, as our ... http://www.nabler.com/blog/2007-09-05/web-analytics-session-1/ For the last few weeks, I’ve been trying to find a blog reader for my mobile. I looked around and found two – pocketRSS and pRSS reader. Unfortunately, I couldn’t get either of the reader to read my current favorite blog. Nor could I uninstall it. Too bad. However, I ... http://www.nabler.com/blog/2007-06-26/reading-blogs-on-my-mobile/ My current favorite topic is Taguchi method. We’ve been playing around the idea of writing code for implementing Multivariate testing and Taguchi method seems to be the way. You got to reduce the number of options that is to be tested and Mr.Taguchi seems to have the answer. More on ... http://www.nabler.com/blog/2007-06-25/multivariate-testing-and-taguchi/