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Utilizing advanced Omniture features to track video gaming websites for one of the largest digital entertainment companies in the world 
The Client
Our client is one of the largest publishers of Video Games in the world. The client has several websites in many languages that provide information on new and soon-to-be-launched games, documents, news, updates, patches, FAQs, fans forums, and so on. The client continuously develops game previews, pictures, screenshots, and videos to generate buzz before and after the launch.
The Need
In-depth visitor analysis using Omniture SiteCatalyst for all the brands, games, franchise, and geographically distributed websites.
The Solution
We conducted a study to clearly understand the client's requirements and prepared a plan for effective analysis and reporting. Utilizing the inherent features of Omniture SiteCatalyst, we drilled down to the inform on required to support strategic business decisions. We also used Omniture Data Warehouse tools to segment data, and prepare reports on a site-to-site basis, by deriving data from a single reporting suite. The client received the following insightful reports on a scheduled basis:
Visits, clicks, unique visits, repeat visits, etc.
Time spent, most liked features, what's fading in, what's fading out, etc.
Top entry and exit pages, top visited pages, most popular games and downloads, top keywords used, etc.
To cover the entire range of web properties within different geographies
The Benefits
- The client received vital insights about user interaction on its websites, which helped the client in taking informed business decisions.
- We generated ad-hoc reports for any new game updates and resultant traffic patterns and trends.
- We provided practical insights for questions across multiple territories and languages.
- Our quick turnaround, reporting accuracy, and high commitment levels ensured that all the analytics and reporting needs were met effectively.
