Monitoring and reporting the entire user experience on a Facebook game widget for an interactive entertainment company

The Client

A world renowned entertainment software company that has been developing, publishing and distributing interactive software for video game systems, personal computers, wireless devices, and the internet in the international market. The games have a massive audience worldwide. Owing to the popularity of the social networking site, the client built a Facebook widget to promote one of its games.

The Need

End-to-end tracking and reporting of the Facebook game widget to achieve higher visibility and reputation.

The Solution

The widget was made up of three small games, which could be played by the users while challenging their friends. We tracked the number of users for the widget and analyzed how they spent time on it. We generated in-depth reports about the performance of the widget along with the data establishing the correlation of the widget's performance with the website's traffic. It was essential to find out the most popular links on the widget and track the traversing pattern of the visitors across the game. Monitoring the entire user experience on the widget, Nabler's Omniture experts generated the following reports:

The Benefits

• Popularity: The widget saw a few hundred thousand hits in the matter of two weeks with a high number of 'fans' acquired by the application within a month.
• Clicks generated for the website: The client's website received a noticeably large amount of traffic within that month. As the game gained popularity, the average time per user went up considerably.
• Key info to enhance the user experience: The analysis helped the client identify the most liked features of the widget.
• Making an impact: By building an audience, generating traffic and increasing online transactions, the prime objectives behind creating the widget were successfully fulfilled.