Implementing Omniture SiteCatalyst

The Client

Our client is one of the world's leading manufacturers of cameras. The client has country specific websites that provide previews of upcoming products, news, user-guides, FAQs, etc. In order to increase popularity of its products, the client conducts various online campaigns and updates the website frequently.

The Need

The client was in the process of website revamp and was looking for an end-to-end implementation of Omniture SiteCatalyst 14.0 to track the website.

The Solution

We conducted a study to clearly understand the client's requirements and prepared a plan for effective implementation and reporting.

Utilizing the inherent features of SiteCatalyst, we drilled down to the information required to support strategic business decisions.

Nabler's team handled the entire project seamlessly:

• We came up with the syntax and naming convention of the reporting suite
• We worked with the development team and ensured that the tags were in right places
• We used Omniture's Admin Console and generated the "pagecode.js" and "s_code.js"
• Along with the development team, we implemented the code on the website with required customizations
• We conducted a tag audit using Omniture's Debugger and other debugging tools such as Fiddler, Firebug, and Charles
• We validated the implementation by reviewing initial values reported in SiteCatalyst
• We also validated the data reported in Omniture for a series of manual tests conducted by the team

The Benefits

• With the help of Omniture's Client Care, we provided the client the "Solution Design Document" which answered various critical questions related to code customization and implementation
• Our solution helped in the complete life cycle implementation of SiteCatalyst on the client's website without delays or errors
• Our inputs help the client facilitated quick decision making and completion of the project with no delays