Using Omniture SiteCatalyst to track multiple websites

The Client

The client is among the top 5 global companies specializing in optics and imaging. The company's products include cameras, binoculars, microscopes, high-precision measurement instruments, and ophthalmic lenses.

The Need

The client engaged Nabler to track various brand specific websites and online marketing campaigns using Omniture SiteCatalyst.

The Solution

The client had implemented Omniture SiteCatalyst for tracking the websites. Nabler utilized the latent features of the tool to offer a comprehensive analytics solution covering all the brands.

We also offered campaign analytics services and answered many of the client's business questions. All the reports were delivered as per a pre-defined template and schedule.

The following process was used for reporting:

Delivering Value

Nabler introduced several new sections in the report to make it more insightful:

• Fall out reports for different products were introduced for better understanding of visitor navigation
• Segmenting of internal and external traffic was done so as to have a refined understanding of the origin of visitors
• Conversion funnels and drop-off analysis were introduced to identify optimization opportunities

The Benefits

• Nabler took care of the entire process right from data collection, validation, analysis, reporting to delivery with immaculate accuracy
• Our commitment to quality, data security, and timely delivery made our client move most of their operational analytics processes to us
• The client could reassign its senior level executives who were earlier involved in reporting to more important business tasks thereby increasing productivity