Email Marketing

By Seby Kallarakkal

Email continues to be a great marketing tool. Email Marketing done judiciously and creatively can be a boost to your business. Email marketing has been quite popular over the recent years, but some prefer to stay out of it. The reason is a fear that the customers would consider this as span and blacklist their emails. Here comes the necessity for a professional approach towards email marketing.

There are several stages in email marketing starting from framing the strategy through actual creation and sending of the email and extend all the way to monitoring and reporting. The stages are discussed in detail in this article.

1. Framing the newsletter strategy
2. Building the email list
3. Creating the email newsletter
4. Sending the email newsletter
5. Monitoring and Reporting

Work flow for the email campaign

What next?

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