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Framing the Newsletter Strategy

By Seby Kallarakkal

We start our process by helping you frame the email strategy. This phase is important for both a one-off email and for a newsletter. Some of the questions we would be trying to answer:

  • Why should you send email or the newsletter?
  • Would it work for your business?
  • What should you write about in the email or the newsletter?
  • How do you define your success?
  • What are the goals for the email campaign?

Our services start with framing the strategy through actual creation and sending of the email and extend all the way to monitoring and reporting.


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