Monitoring and Reporting

By Seby Kallarakkal

Once the email is sent, the performance of the campaign should be monitored very closely. Some of the measures that must be monitored are:

• Percentage of recipients who opened the newsletter
• Links clicked
• Number of times the newsletter was forwarded
• Number of people who unsubscribed / subscribed after each campaign

All these must be monitored and reported, since this will help you to determine the success of your email newsletter marketing campaign.

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