Website Redesign Analysis

By Seby Kallarakkal

It is essential to analyze your current site before you think of redesign process. This makes sure that the one redesiging the site learns from the current site – what worked and what didn’t.

During this process, the site has to be analysed for the following:

• Navigation architecture and the structure
• Visual design
• Incoming links and pages already indexed by search engines
• Website traffic
• Content

Apart from the website, there will also be a need to analyze competition sites for the same kind of parameters.

At the end of the analysis stage, ideally, a report with comments and suggestions from the expert would be helpful. This would be the reference document for the redesign exercise.

What next?

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