Website Redesign - Search Engine Marketing

By Seby Kallarakkal

Some of the website layouts can actually hinder your search engine campaigns. On one extreme, your website design might prevent search engines from crawling the website. There are also some practices that gives you less than optimum mileage from the search engine perspective.

Few examples of technologies / practices that could cause problem with search engines:

• Use of frames
• Building the entire website in flash
• Building your navigation structure completely using JavaScript

While consederig website redesign, make sure that layout is conducive for search engine crawlers to index your website. Make sure that you undertake a basic search engine marketing campaign as part of our redesign exercise.

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