Why Paid Placement (PPC)?

By Seby Kallarakkal

The concept here is that you pay to get your ad placed in a specific position. Most of the paid placement programs work on a pay per click arrangement. That essentially means you are paying only when someone clicks on your ad.

The two major players in paid placement are Google and Overture. The next level players are Espotting, FindWhat and LookSmart.

Why should you consider paid placement?

1. Assured impressions

Unlike paid inclusion, paid placement assures a certain number of impressions. In other words, you can be sure that a certain number of people would definitely see it. The number of people who click on your ad would depend on the viewer’s need, your value proposition, etc. But the fact is that you get an assured audience.

2. Time

If you are in a hurry to get some traffic, this is one of the best solutions. You can sign up for a program and your ad can start showing in a few hours.

3. Targeted traffic

When you bid for a placement, you are always bidding against a keyword. So you have some control over who is going to see your ad.

4. Budget

Paid placement programs usually allow you to set a monthly budget and work within that. The ads will stop appearing as soon as you cross the monthly budget.

Why outsource paid placement?

Search engines like Google and Overture have made it very easy for you to start advertising. So literally anyone can go ahead and start a campaign. But it take more than that to make the campaign successful. You need to choose the right keywords, phrase the right ad and monitor the results. Outsourcing this campaign to experts would help you get maximum return on your investment on paid placement.

What next?

Get in touch with us to know how Nabler can help. It would be our pleasure to assist you in making your business succeed.

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