A/B Testing Services
A/B Testing is a continuous process of running simultaneous experiments between two or more page layouts or content elements (headline, call-to-action, banner, etc.) to evaluate which performs or converts the best. Before we start the experiment, we create a hypothesis and consider one of the variant as Champion (control/default) and the other as Challenger. When the test runs, the testing solution randomly assigns the traffic to each variant and gives equal weightage to both variants, i.e. 50:50; however, the client has an option to configure this traffic weightage by defining targeting rules at the campaign or experience level. It all depends on whether you are starting the test with multiple variants at the same time or, testing new ideas against the established page layout or element.
Nabler’s testing and targeting methodology
Nabler’s test execution approach for A/B Testing
At Nabler, we follow a standard A/B Testing Methodology, which is based on a continuous improvement philosophy, and start with identifying the test goals, audience research and segmentation, and audit of site taxonomy and information architecture. The key steps in our A/B testing process include:
Why Nabler for A/B Testing?
- We have a team of certified digital analytics and optimization specialists who are proficient in most of the eminent testing solutions in the market including Test&Target, Optimizely, Visual Web Optimizer, and UnBounce.
- Our team has vast experience of working with different industry verticals, i.e., E-commerce, Media, Automotive, Retail, Insurance, Finance, and Telecommunication.
- We assist our clients in the entire Testing Cycle starting from Strategy Definition to Content Creation, Test Execution, and Winner Declaration.