Adobe Test & Target Implementation
Nabler is a strategic solution partner of Adobe in Asia Pacific and North America offering end-to-end Landing Page and Conversion Rate Optimization services using Adobe Test&Target. We not only provide implementation services on Test&Target but also get involved quite earlier in the process and assist our clients in identifying the test opportunities, defining a test strategy, building a measurement framework, reporting test performance, declaring the test winner, and most importantly, leveraging the test results for setting up a targeted campaign.
Our implementation approach
Key benefits of implementing Adobe Test&Target
- Allows you to test the page layout, individual content elements (banner ads, Flash components, html text, call to action, etc.), in-page forms, offsite banners, and more
- Can setup different types of tests such as: A/B Test, Multivariate Test, Landing Page Campaign, Display Campaign, Monitoring Campaign, and Optimizing Test
- Enables you to slice and dice the performance of your test campaigns by applying custom segments
- Allows you to define multiple success metrics against a test campaign to gauge the impact on the entire conversion process
- Can target an online visitor at a Campaign, Experience, Location, Success Metric, and Conversion level
- Allows you to import 3rd party and 2nd party audience segment data from DMP (Audience Manager) for targeting
- Lets you import custom events and variables from SiteCatalyst and leverage it for targeting
- Enables you to perform a deep-dive analysis of your test campaigns by exporting the test performance data in to SiteCatalyst
- Solution Partner of Adobe: We are a solution partner of Adobe and offer implementation, support, and consulting services on entire Analytics and Target suite. Besides this, we get timely updates on product releases, inside scoop on new features, participation in the customer advisory board, and access to engineering team.
- Seasoned optimization professionals: Our team comprises of seasoned optimization professionals who have spent at least 3 years in the Landing Page and Conversion Rate Optimization domain and are well-trained and certified on Adobe Marketing Suite.
- Adobe Center of Excellence: We have a COE team which comprises of product specialists, analytical geeks, and optimization specialists who can leverage the entire Adobe Stack and can provide value added services to your decision makers.
- Digital analytics is our forte: We have been operating in the digital analytics domain for more than a decade now, and work with various Fortune 500 companies across the world. We have extensive experience of working with both lead generation and ecommerce businesses across different industry verticals such as: Finance, Automobile, Insurance, Retail, Telecom, Agency, Publishing, Education, etc.