Home Web Analytics Services Implementation Cookie Implementation

First Party Cookie Implementation Services

Cookies are widely used to track website usage and help visitors personalize their online experience, the next time they visit the same website. It is a small Java Script placed on the hard disk of the website user by the web page server.

Cookies are widely used for website analytics as they provide convenience to the web users and save time by recording previously filled personal information and preferences, so that the visitor does not have to select and key in all the details on every visit. Further, cookies help recognize the visitor as a "returning" one and separate this visit from "unique" visits.

Type of cookies used by your web analytics tool and their implications

Some web analytics tool use first party cookies (like Google Analytics) and some use third party cookies (like Omniture SiteCatalyst). Although, third party cookies do not create any problem in data collection, they might not be liked by certain visitors as third party cookies have been widely exploited by advertisers and spyware/malware creators. Blocking of third party cookies is on the rise as all major web browsers make it easy for the user.

For instance, if third party cookies are used and the website users visit any secured transaction part of a website, they might get a warning stating "untrusted source". The first reaction of the visitors is to close the website. Moreover, some the visitors of your website might have configured their web browsers to reject any third party cookies. Such a small cookie can have major implications on your data and revenue.

Implement first party cookies with Nabler

Nabler can help you implement first party cookies on your website by creating CNAME records in the DNS file zone. This works somewhat like call forwarding. This will implement a true first party cookie on your domain and you can collect the data as usual. We will also test CNAME mappings and verify if CNAME records are functioning properly or not before making the first party cookie implementation go live.