Home Web Analytics Services Implementation Data Auditing and Tag Validation

Data Auditing and Tag Validation Services for Accurate Digital Analytics

Page tagging is the lifeblood of any web analytics tool implementation. Since this is a manual activity and requires some level of customization, there are many chances of human or technological errors. Nabler makes sure that your website is collecting the right visitor data and all the pages are tagged correctly.

Website data auditing services

Whenever we take up any website analytics implementation work, the first thing we do after successful implementation is data auditing. Any faulty data can render all your analytics efforts useless. We utilize several third party tools and our own debugging applications to audit data. We inspect all HTTP(S) traffic, set breakpoints, and test incoming and outgoing traffic through several means. The various tools that we work with include:

Omniture Debugger
Charles
Fiddler
WASP
Firebug

We also check for Java Script errors and broken links to make sure that each and every page of your website is giving the correct visitor information.

Tag validation services

Each time a new webpage or online marketing campaign is launched, tags are used for tracking the visitor data. The data collected must be validated for accuracy and integrity as collecting flawed data is worse than collecting no data at all.