Web Analytics: Data Auditing Services

Web Analytics Data Auditing is a necessary step for getting the most out of your website traffic data. It is the process of ensuring accurate and error-free web traffic data, both historical web traffic data (data already collected) and data to be collected.

Check out all the reports generated by your Web Analytics software. The information in those reports would have to be based on accurate data for the report to have any business value. You simply can’t afford to base your business decisions on data that is incorrect.

Outsourcing Web Analytics Data Auditing to India is a good business option. At Nabler, we have the expertise to be your trusted outsource partner.

It is worth thinking about this question before you even start work on data auditing.

Just how accurate is your website data? How much of your website traffic data is about real traffic?

Real traffic meaning customer traffic. You’re interested in information about customers, potential customers, customers seeking information, customers making a purchase, even about customers deciding not to buy. You’re interested in knowing whether your strategic online marketing initiatives are working.

What you’re not interested in is data about all the things that contribute to website traffic but don’t actually zero down on what makes a customer stay on your site and ultimately buy your product or service.

That’s why your Web Analytics software has to be configured to exclude all unwanted traffic. Call it a process of intelligent elimination. You can do this efficiently with Nabler’s offshore Web Analytics Data Auditing service. At the same time, we ensure that all the vital information that is of real value to your business decisions is not lost. This includes historical data and realtime data.

When is a page view not a real page view?

If your site contains a blog or discussion forum, it may be targeted by spambots or malicious scripts attempting to crash your software. Page requests automatically generated by such methods will then end up being counted as page views unless you’re careful to keep them out by manually configuring your web analytics software to exclude them from your reporting.

We conduct Web Analytics Data Auditing on your historical data to weed out common mistakes, deviations, page views that are not page views, to keep your data true to the real picture.

Get the maximum mileage out of accurate website data. Contact us now.

Web Analytics Data Auditing Methodology

At Nabler, we follow a tested and disciplined Web Analytics Data Auditing process to ensure accuracy of your data. Here’s how you benefit:

1. Eliminate traffic from search engine crawlers
Search engine crawlers could pay your site a visit every month or so, in order to get and update data for the search engine’s index. This crawler traffic has to be eliminated from your data. We compare your user data with our own database of crawlers, to remove the crawler data. For the crawlers that are not included in our database, we consider the nature of traffic or behavior in order to eliminate the data.

2. Eliminate traffic from automated software crawling
Automated software used to crawl your website also generates superfluous data. For instance, when a person downloads an entire website on to his computer, this could result in inaccurate data on page views and visits. Based on the deviations in the nature of traffic, we can eliminate such data.

3. Eliminate non-relevant requests
Invalid traffic and requests to your web server have to be excluded from the web traffic data to ensure accuracy of the information.

4. Eliminating specific user segments
Traffic on your website could be generated from user groups such as employees, franchisees, afilliates, vendors or shareholders. You can choose to eliminate website traffic data of the user group/s you specify. The elimination could also be based on geographical location, pages visited etc. This can be done by using exclusions in the web analytics software or by elimination at the log file level itself.

5. Eliminate error pages
When a request to the web server returns an error page, this cannot be considered as a relevant page view. There are different types of error pages, which can be eliminated from the web traffic data to ensure data precision. Our error report with a list of the error pages returned by the server will help your Webmaster take action.

If you already have a web analytics software, but are getting reports that are based on unwanted data, our Web Analytics Software Configuration service will help you eliminate such unwanted traffic and errors at the time of data collection itself (rather like a tea strainer that leaves you with only the right stuff to drink!)

If you don’t yet have a web analytics solution, we would be glad to recommend the right one for your business needs, and to configure it to ensure accuracy of data. You can leverage our expertise in all the popular Web Analytics software programs to find the best solution.

Let the reports generated by your Web Analytics software help you make intelligent business decisions that earn ROI and enhance profits. Ensure that the data in those reports is accurate.

Outsource Web Analytics Data Auditing to Nabler for accurate and error-free website data. Contact us now.

Read more about Web Analytics Services from Nabler.