Google Analytics Services

Online content is quickly becoming the pre-eminent way to reach out to potential customers and to reaffirm ties with existing ones. The ability to see how people reach and use your website can be crucial in making your business decisions.

Google Analytics is a great solution for Enterprises looking to adopt a more rewarding approach. It’s free, easy to use and has great features. As long as you take care with the implementation, it can be the perfect analytics package for you.

Services

1. Site Statistics

Track visitors around your site and receive basic metrics and information about how people are using your website.

• Most Popular Content
• Top Referrers and Keywords
• Geographic Information about your site audience

Suitable for: Low Traffic Sites, Outreach Sites, Minimum Content Sites etc

2. Advanced Analytics

• Path Analysis
  • Raise your Customer Satisfaction Levels by looking at how people are moving around your site
  • This will also allow you to target more relevant products and solutions to your customer segments
• Goal Setting
  • Identify Success points – e.g. Sales Driven Goals, Customer Driven Goals etc
  • Benchmark your site: Allows you to know where the site is failing or succeeding and head off trouble before it strikes – e.g. Keeping a close eye on customer support and help metrics
• Funnel Analysis
  • Anytime you have your customers engage in a step wise procedure, you will find that people drop off at each step
  • It is your job to make it easier for the customer to accomplish what they set to do
  • And we can help: Analyse, Experiment and reap the rewards of increased customer turnover
• Ad Campaigns
  • Integrate Site Analytics data with Online Adwords/banner data
  • Go beyond CPC to discover the true worth of each potential customer sent your way
  • We are vendor neutral, not restricted to just one online Ad platform
  • Whether you are advertising with Google, Yahoo, MSN etc we will deliver the Competitive Analysis that you require
• Integrating Offline Data
  • For a lot of businesses their customers don’t just exist in the online space
  • There is a lot of interaction in the real world
    • Telephone Interaction
    • Package Delivery
    • Payments, etc
  • Not taking these into account can sometimes lead to erroneous projections
  • By using cutting edge tools and leading data visualization software we help you meld the data from disparate sources and present a coherent picture

Suitable for: Sites with a lot of traffic, diverse referrers and keywords and registration paths.

3. Customization

• Flash Tracking
  • Normal Site tracking methods ignore the presence of Flash
  • We can help you tag your flash pages so that important functionalities are being tracked
• Custom GA Codes
  • Sometime the data to be gathered is dynamic, it changes depending on the situation
  • We can work with your Web Development team to ensure your reporting requirements are met regardless of the constraints

4. Optimization Testing

Testing is the life blood of running a successful customer website. Without experimentation there is no way to tell.

• A/B Testing
  • Testing variations of a page
  • Especially helpful when comparing overall design or single elements
• Multivariate Testing
  • A/B Testing while useful, has its limitations
  • MVT testing involves testing combinations of multiple elements
  • Dramatic results can be obtained by varying the copy, design, images and other factors online
  • MVT will give you the winning combination you need to stay ahead of the pack

Contact us to outsource Google analytics web services. We can provide you with the Google analytics support that you require.