Home Web Analytics Services Site Analytics & Reporting Mobile Analytics

Mobile Analytics Services

Analyzing the "Always On" Residents of the Digital World

We have entered the era where the people are connected to each other 24x7 through mobiles. With smart phone technologies getting more advanced, the experience of watching rich media content and websites on the go is getting better and highly interactive. The 3G and 4G networks are making things easier, faster, and exciting for the users. We are already in a world where the average users are hooked up to these powerful communication devices for the better part of their lives; and hence the need for mobile analytics.

Mobile Analytics Services by Nabler

With our advanced Mobile Analytics Solutions, we help you uncover how clients really use your mobile site or application. Our Mobile Site Analytics service offers insights necessary for brands and managers to optimize their site for mobile devices.

Our mobile analytics services include:

Dashboard creation services
Campaign analytics
Mobile application analytics
Brand analysis using data from social media
A/B, Multivariate testing
Predictive analytics

Mobile analytics tool expertise

We have expertise in Web Trends, Adobe Omniture, Net Insight Enterprise, Bango, and other popular tools. The mobile analytics tool that we choose has to be configured appropriately to suit your site's requirements. This involves defining clear and correct filters, parameters related to the website, setting up necessary templates, etc. Advanced settings are also made to understand the visitor behavior to your site.

What can we analyze using mobile analytics?

Overview of key data: number of visits, usage, depth of engagement, referral URLs, and loyalty over time.
Multiple details: Category, screen, feature and content level details.
User behavior: Patterns of user behavior to improve usability and navigation.
Location: Cities, states, countries and regions your app is being accessed from.
Technical details: Devices, platforms and application versions used by your visitors. The Environment module presents information about the end-users' network, location, previous URLs visited and language preferences.
Error reporting: Identify and address errors that might be interrupting user experience.
Client trends: Define first-timer, returning, active, loyal, dormant, or churned visitors.
Correlation with other marketing campaigns: Understanding how marketing campaigns are affecting behaviour in the service. We can also analyze the efficiency of various marketing channels.

Benefits of Nabler's mobile analytics services

Mobile Analytics offers anyone, working with mobile content and marketing programs, the ability to determine how clients are engaging with both mobile websites and applications. With Nabler's mobile analytics services you can:

Create and closely monitor any number of metrics specific to the business.
Extract real data to avoid guesswork and estimation traditionally seen with mobile analytics. We extract, understand, measure and influence all drivers of traffic to mobile sites, including paid advertising, other web properties and social media tools and networks.
Enhance client experience based on precise monitoring of mobile navigation patterns.
Prioritize site design decisions based on detailed insight about the mobile devices clients use.
Understand how mobile investments contribute to broader marketing programs by integrating mobile, standard web and other online data.

Enhance mobile site experience, drive loyalty and conversions with Nabler's mobile analytics solutions

Nabler offers campaign analytics which gives you the most accurate record of consumers interacting with your banner ads, search terms and other mobile marketing campaigns. Our mobile analytics services provide business insights to optimize mobile site design, content, marketing campaigns and user experience for the mobile internet visitor.

If you are struggling with how to measure your mobile investment and thinking about how that strategy needs to evolve please contact us. Our analytical capabilities will help you tie your mobile, fixed web, and offline visitors together.