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Reporting and analytics services

If you are dealing with the online world, in all probability you will have a web analytics reporting tool set up. You might be running a few online campaigns too. But you need data about all these in a way that makes sense to you. You need specific metrics that are accurate, within a short time period. That's where Nabler's reporting and analytics services can help you understand your web data and take informed decisions while making changes to your website or online campaigns.

Why should you opt for Nabler's reporting and analytics services?

Unlike traditional advertising, online marketing offers a huge amount of data which can be measured, analyzed, and finally utilized for enhancing the user experience and conversion rates. Our reporting and analytics services are utilized by corporate Online Marketing Managers who need to get data and relevant insights on time, and Digital Agencies who have a large number of clients and need a team to provide them with insights using their specific analytical framework and tools. The benefits of Nabler's professional web analytics and reporting services are many:

You don't have to recruit employees for reporting as our web analytics reports can provide you with in-depth information cost-effectively
You can be sure that the information you see is both accurate and relevant as we audit our reports before sending them to you
You don't have to make huge investments on web analytics tools. You also don't have to hire employees to use the tools
Instead of spending your precious time on collecting data, you can use our reports to quickly analyze the data and make informed decisions

We serve two kinds of clients.

Reporting and website statistics analysis process at Nabler

Data collection: Most of the web analytics data is available online behind a username / password. We log into these tools and pick up the data. In addition, to these you can also send us the data in the form of Excel / CSV files. If the data is available in a database, we can write queries to pick up the data.

Tool usage: We have expertise in all the mainstream web analytics applications such as Adobe Omniture Site Catalyst, Net Insight, Web Trends, Google Analytics, Yahoo Analytics, ClickTracks, etc. Don't worry if you are using a tool that we have not worked with before, as we can learn to use the tool within in a few days' time.

Reporting: Based on your website statistics reporting and analysis requirements we build customized dashboards. Some of our clients give us very specific instructions on how they want data. There are also clients who want us to develop their analytical framework. We are comfortable with both the approaches. At Nabler, our aim is to successfully meet the requirements of our clients.

Types of reports that we can build

Some of the web analytics reporting services that we offer to our clients include:

Search engine analytics
Content analytics
KPI reports
Web traffic analysis reports
Navigation analysis reports
Campaign reports
E-commerce reports
Funnel analysis reports
Path analysis reports
Internal search analysis reports
SEO reports
Regular/ ad hoc web analytics reports