Reporting and Analytics Services

1. What is reporting and analytics?

If you are dealing with the online world, in all probability you will have a web analytics reporting tool set up. You probably run a few online campaigns. But you need data about all these in a way that makes sense to you. You need specific metrics that are accurate, within a short time period. That's the service we provide. Our reporting and analytics services can offer you all this and more.

2. Why use reporting and analytics services?

Unlike outdoor advertising, online advertising offers a huge amount of data which can be measured and analyzed. Web analytics reporting and analytics services can help you understand this data.

3. Who are our reporting and analysis customers?

We serve two kinds of customers. Online Marketing Managers who need to get data on time and who need insight. We also provide services to Digital Agencies who have a large number of customers and need a team to provide them with data that fits their analytical framework. We provide them with exactly that.

4. How is reporting and website statistics analysis done?

Most of the web analytics data is available online behind a username / password. We log into these tools and pick up the data. In addition to these you can also send us the data in the form of Excel / CSV files. If the data is available in a database, we can write queries to pick up the data.

5. What reporting & analytics tools do we use?

We have expertise in all the mainstream web analytics applications such as Site Catalyst, Net Insight, Web Trends, Google Analytics, Yahoo Analytics, ClickTracks, Sawmill, etc. Don’t worry if you are using a tool that we have not worked with before, as we can learn to use the tool within in a few days time.

6. What kind of reports do you provide?

It really depends on the website statistics reporting and analysis requirements of the customer. Some of our customers give us very specific instructions on how they want data. There are also customers who want us to develop their analytical framework. We are comfortable with both the approaches. At Nabler, our aim is to successfully meet the requirements of our customer.

7. Can you list a few examples of the kind of reports you do?

Some of the web analytics reporting services that we offer our customers include:

• Search engine analytics
• Content analytics
• KPI reports
• Web traffic analysis reports
• Navigation analysis reports
• Campaign reports
• E-commerce reports
• Funnel analysis reports
• Path analysis reports
• Internal search analysis reports
• SEO reports
• Regular/ ad hoc web analytics reports

8. What are the benefits of getting information in the form of web analytics reports?

• You don’t have to recruit employees for reporting as our web analytics reports can provide you with in-depth information at a cost-effective price
• You can be sure that the information you see is both accurate and relevant as we audit our reports before sending it to you
• You don’t have to make huge investments on web analytics tools. You also don’t have to hire employees to use the tool
• Instead of spending your precious time on collecting data, you can use our reports to quickly analyze the data and make informed decisions

9. Do you have samples of the reporting and analytics reports that you have done?

Yes, of course. Simply fill in our contact us form and we will send you some of our sample reports. If there are specific areas that you are interested in, please feel free to ask us.

10. Do we need to be in your office to do this work?

In most of the cases, the answer is no. The data that we require is usually available online behind a username / password. We can access this data from our office. There have also been instances where some of the data that we require is sent to us, by our customers in the form of Excel or CSV files. We then integrate all this data and present it to the customer in a comprehensible format.

Contact us to outsource reporting and analytics.