Web Analytics: Software Configuration Services

Quick questions to get you started on measuring the effectiveness of your
web analytics software

• Are you using all the reports generated by your web analytics software?
• Is the data you get from your web analytics tool accurate?
• Is the data meaningful? Is it information that can be acted upon?

If your answer is “no” or “not sure”, you need Web Analytics Software Configuration services from Nabler.
Most web analytics software can be configured to generate custom reports, customized to give specific information, email alerts, campaign data, etc. So what’s different about each one?

When you compare one web analytics tool against another, you may find that one offers standard reports in a user-friendly format, but isn’t easy to customize. Another could be fast but not flexible enough when it comes to dashboard creation. From WebTrends, Google Analytics, Hitbox, Coremetrics, ClickTracks, Omniture SiteCatalyst, NetTracker to Netinsight among a host of other Web Analytics tools, you need to know which one is right for the unique needs of your business and your website. Outsourcing Web Analytics Software Configuration to India makes good business sense.

Choosing the web analytics solution that’s right for you
If you are not yet using web analytics software for your website, we have the expertise to guide you in the selection of the right software package for your business needs. You can leverage our experience with different web analytics tools for this important decision.

Configuring your web analytics software
If you already use web analytics software, perhaps you’re not using all the reports generated from it. Here’s where we can make a difference. Nabler’s Web Analytics Software Configuration Service will help you utilize the full potential of the web analytics software and ensure that the data you obtain is accurate.

Web Analytics Software Configuration Methodology

At Nabler, every step in the Web Analytics Software Configuration process is carefully carried out to give you a complete solution that positively impacts your business.

What’s involved:

1. Installation of the Web Analytics software
Before installing the software, we take into consideration the system requirements such as the number of servers needed, hard disc space and so on. The time taken for this stage is determined by the Web Analytics software chosen, and this decision in turn is based on factors such as the business objective, the number of page views per day and the size of the website.

2. Page tagging and log file analysis
Page tagging and log file analysis is used to streamline data collection. With page tagging we give you a javascript code that is inserted into all the pages on your website. Your website administrator will get practical information from us on the different tags to be inserted and where to insert them. This way, the tags will be automatically included every time a new page is uploaded.

Log file analysis involves the downloading of the log files stored in your web server. At Nabler, we schedule the downloading of your log files, ensure that all necessary fields are included in them and decide where they will be stored and organized. We deal with historical log files and write custom scripts to correct the errors in your log files. We then feed these log files into your Web Analytics solution.

3. Standard reports
We can run an accuracy check on data provided in standard reports such as page views, referrers, top keywords etc. to help you get the maximum value out of your web analytics software package.

4. Configuration of Include/Exclude filters
We set filters to remove unwanted website traffic from the website analysis, such as internal traffic, vendor traffic, spiders, bots and image hits. Each software has its own method for setting filters to include or exclude traffic, and we can help you do it right.

5. Creation of content groups
For analysis purposes, a large website with a proliferation of pages and multiple sub-sections has to be organized into divisions based on content. We create different content groups within your website to empower your managers with relevant information and filter out information clutter regarding the whole website.

6. Configuration of Funnel Analysis
Which path does the visitor take from a given page to the goal page of your site? This is the conversion funnel. The goal page could be the ‘Thank You’ page that comes up after the visitor fills an enquiry form or buys a product. We could configure the web analytics tool to find the fallout ratio of visitors during each stage of the conversion funnel. You could then narrow down on the stage of the conversion process when your customers leave your website, and take appropriate action.

7. Configuration of Path Analysis
Path analysis is the study of the sequence followed by a visitor from a certain page on your website on which the visitors land. The tool can be configured to give you the optimal path that most of your visitors take or how profitable it is to guide your visitors along a particular path.

8. Configuration of Campaign Analysis
You could be running different online marketing campaigns like sponsored search campaigns, banner ads or email marketing. There could be multiple keyword groups, multiple banner ads or emails, which have to be analyzed. We can configure your tool to give you the relevant information so that you can understand the profitability and effectiveness of each particular campaign. We could also set the best practices so that your marketing team tags the campaigns correctly, like the landing page parameter that varies with different types of Web Analytics software.

9. Dashboard designing
To communicate effectively to decision-makers and drive action, dashboards are critical to Web Analytics. We can customize your Web Analytics tool to create relevant and useful web analytics dashboards. The data to be presented in the dashboard, the format, the graphs and the design are all important elements in Web Site Analytics.

10. Creation of Custom Metrics
Going beyond the standard reports and web metrics generated by your software, we can configure your Web Analytics tool to create custom metrics like: keywords used to come to a page, average time spent on a specific page or section, page views/visit, etc.

11. Creation of data correlation/ hierarchical reports
Hierarchical reports are used to establish a correlation between two sets of metrics. Examples are: page views for specific keywords, the value of the order that a set of keywords brings in, the time spent on the site by visitors from a particular search engine, etc.

12. Exporting data from the Web Analytics software
Reports generated by your Web Analytics software generally have to be exported in different formats to enable integration with other programs of the organization, such as ERP or CRM software. Nabler can configure the Web Site Analytics tool to validate the export options so that the reports can be used with other programs.

13. Configuring and scheduling email alerts
Specific section reports and analysis can be sent through email by customizing the Web Analytics software to send email alerts on a regular basis. Ad hoc email alerts for predetermined events can also be generated, driven by business rules. An example of such an event is when the number of page views falls below a preset limit.

For websites that drive business, outsource Web Analytics Software Configuration to Nabler.

Read more about Web Analytics Services from Nabler.