Implementation and Customization of Web Analytics Tools

Selection of the right web analytics tool and implementing it to generate an intelligent set of reports and insights for the various decision making teams is a critical aspect of online marketing. There are many free and proprietary web analytics tools available today. All tools have their own strengths and weaknesses that need to be considered while selecting and implementing them.

Analytics tool implementation for websites

All web analytics tools come with a set of pre-defined settings or no settings at all. While there are tools that have to be set up entirely from scratch, there are also tools that can provide you with standard reports without any settings. The set of standard reports that you get from your web analytics tool might be able to give you an overall perspective on the activities on your website, but cannot meet your business specific reporting needs unless you customize it. The implementation and configuration of a comprehensive web analytics system is complex as it does not end at just setting up the analytics code.

Analytics tool implementation for e-commerce websites

In an e-commerce website where shopping cart and payment gateway might be from different vendors, and there might be multiple domains, sub-domains, and microsites - implementation becomes complex. For instance, in Omniture SiteCatalyst, each e-commerce variable needs to be custom implemented based on your analytics requirements.

Analytics tool implementation for campaign analytics

Default code in web analytics tools might not capture the data for analyzing your online marketing campaigns. For this special tagging needs to be done and plugins have to be installed so that the campaign data is collected and reported correctly for generating marketing insights.

Why choose Nabler for the implementation & configuration of web analytics tools?

A correct configuration of your web analytics tool can provide you with accurate data. Instead of your marketing team struggling to figure out the proper settings of your web analytics tool and trying to appropriately configure it for you site, why not use the expertise of professionals.

WebTrends, Adobe Omniture SiteCatalyst, Google Analytics, NetInsight, Coremetrics, and ClickTracks are some of the popular web analytics tools that we have expertise in. Our services will save you a lot of time and hassles in getting the right insights that will help your business immediately.

• We first study how your website has been built and what are the kinds of reports and insights the various teams in your organization need out of the website data.
• We then chalk out a plan to customize the existing features provided by the tool that can help you with your analytics objectives. This will involve defining clear and correct filters, parameters related to the website, setting up necessary templates, etc. Advanced settings will have to be made to understand the visitor behavior on your site.
• Nabler has the software expertise to develop additional code to meet your business specific objectives for report customization, custom segmentation, styling, and report optimization. We will set-up custom variables for specific analytics needs.

Example: Implementation and configuration of web analytics tool

For instance, one of our clients was using WebTrends 7.x Enterprise version, but was only using the basic features with a default setting. We customized this software and helped our client:

• Leverage the multiple profile feature to generate more than 100 profiles
• Customize the template and reports to suit the client's business requirement

Contact us for implementation & customization of your web analytics tool.