Implementation and Customization of Web Analytics Tools

WebTrends, SiteCatalyst, Google Analytics, Hitbox, Coremetrics and ClickTracks are some of the popular web analytics tools available in the market. Apart from these tools, there are also several free and licensed tools available.

After selecting the right web analytics tool for your business from the several tools available in the market, comes the next step of implementation. The implementation and configuration of a web analytics system is much tougher as it does not end at just setting it up.

Why should a web analytics tool be configured for your site?

All web analytics tools come with a set of pre-defined settings or no settings at all. While there are tools that have to be set up entirely from scratch, there are also tools that can provide you with standard reports without any settings.

The set of standard reports that you get from your web analytics tool might be able to give you a brief idea on the activities in your website, but you cannot expect actionable results from the tool.

Your web analytics tool has to be customized based on your type of business, your site and your objectives. From this, you can see that the standard ‘use for any site’ settings may not apply to your site.

Depending on your business, the site and objectives cited against it, you would require a different web analytics software setup when compared to the ‘use for any site’ settings. The set of standard reports from a tool that is not configured specifically for your site might be able to give a brief idea on the activities in your website, but you cannot expect actionable results from it.

The web analytics tool that you choose has to be configured appropriately to suit your site’s requirements. This will involve defining clear and correct filters, parameters relative to the website to be analyzed, setting up necessary templates, etc. Advanced settings will also have to be made to understand the visitor behavior to your site.

Implementation & Configuration of Web Analytics Tools Sample

Our customer was using WebTrends 7.x Enterprise version, but was only using the basic features with a default setting. We customized this software and helped our customer by:

• Leveraging the multiple profile feature to generate more than 100 profiles
• Customizing the template and reports to suit the customer's business requirement

Why choose Nabler for the implementation & configuration of web analytics tools?

A correct configuration of your web analytics tool can provide you with accurate data. Instead of your marketing team struggling to figure out the proper settings of your web analytics tool and trying to appropriately configure it for you site, why not use the expertise of professionals.

We at Nabler have both expertise and experience in implementing and appropriately configuring a web analytics tool according to your site’s requirements. With us implementing and configuring your web analytics tool, you can get the data that you require.

With the proper website analytics software setup and configuration of your web analytics tool, you can get the information that you require. Outsource the implementation and configuration of your web analytics tool to Nabler and start getting an insight into your data.

Contact us for the implementation & customization of your web analytics tool.