Reporting & Analytics Solutions for Digital Marketing Agencies

New Age Digital Marketing Agencies offering services like email marketing, social media marketing, video marketing, website management, SEO, and other innovative online marketing solutions, are always struggling to collate and present the performance reports of various online campaigns for their multiple clients. Although, they have automated systems to generate reports - it becomes extremely difficult to cater to specific analytics requirements of their clients, and come-up with practical analyses and insights.

What do clients want? All the clients ultimately want RESULTS. They want to know how their bottom-line is affected by all the marketing initiatives they implement. What impact did they notice on traffic, engagement levels, dialogue with their prospects, and finally the ROI generated? This requires constant tracking and analyses of all the e-marketing initiatives.

Is your agency equipped to handle reporting and analytics?

Most digital marketing agencies have tens or hundreds of clients who require reporting and analysis off-the-cuff or on an on-going basis. It turns out to be great if they have experienced analysts in-house who can make sense out of large volumes of data daily. However, many agencies are small shops running on limited budgets, and hence they are constantly overburdened or deploy the wrong people for this task. They might be able to handle reporting and analytics work for some clients, but as the volume of data grows, there is a need to deploy specialists who can come up with accurate analytics in the shortest time-frame.

Why should you outsource your web analytics and reporting requirements?

If your digital marketing agency is unable to meet its clients' demands for reporting and analyses, and if you would like to offer more value-added solutions to your clients then it is time you think about outsourcing. Here's how outsourcing will help your agency:

• Increased FOCUS: Are your designers also doing the reporting jobs? Have you deployed the wrong people for web analytics? You would not be able to meet your goals if the wrong people are doing the job they are not skilled at. By outsourcing web analytics, you can ensure that experienced professionals handle the manpower intensive activities and your in-house team focuses on your core services.
• Offer MORE to your clients: If you are just providing automated reports to your clients and not meeting their specific drill-down analytics requirements, your clients may get dissatisfied. By outsourcing, you can offer all the special analytics services without breaking your head over acquiring skilled resources and managing them.
• Reduced COST: An outsourced full-time employee (FTE) would cost you 50% to 80% less than what you would otherwise spend in-house on acquiring and training an FTE and maintaining the required infrastructure.
• MULTIPLE skill sets: You might have a Google Analytics expert in your team, but what happens when a client asks for Omniture analytics? With outsourcing you can get a variety of skills as well as programming experts who can customize queries for specific client requirements. A web analytics company is conversant with a range of tools, is aware of the latest trends and follows best practices.
• FLEXIBILITY to scale up or down: You don't want to burden yourself with a huge team when your analytics requirements are ever-changing. With outsourcing you can get ad-hoc work done and at the same time get your regular requirements worked on. You can increase or decrease the number of FTEs you utilize, based on your workload.

Why should you outsource web analytics and reporting to Nabler?

Nabler is India's first full-service web analytics agency. There are many reasons that would convince you that Nabler is the best choice when it comes to outsourcing web analytics:

• Providing the complete range of web analytics services to enterprises since 2004
• Part of Flatworld Solutions Group of companies
• Vast experience with all major web analytics tools
• In-house software development and R&D capabilities to offer web analytics services as well as products
• Currently analyzing 80+ websites
• Working for several global Fortune 500 firms
• In-house programming team
• High quality output and adherence to delivery schedule
• Data security and confidentiality policy

What are the various web analytics services provided by Nabler?

Our core web analytics services include:

• Software setup & implementation
• Dashboard creation
• Reporting & analytics
• Customization
• Campaign analytics
• Social media analytics

Our specialized services include:

• Business analysis
• Tagging recommendations
• A/B and multi-variate testing
• Configuring and customizing web analytics tool
• Software programming to build customized dashboards and analytical tools
• Integrating click stream data with other data points like campaigns, CRM, etc.
• Data auditing

What web analytics tools do you have expertise in?

We have certified experts for Google Analytics and Omniture. Our core programming team members have 5+ years of experience and hold Microsoft certifications. We offer the above mentioned services for the following tools:

• Google Analytics
• Omniture Site Catalyst
• Coremetrics
• WebTrends
• ClickTracks
• Unica NetInsight

Do you offer white labeled solutions?

Many of our clients enjoy the benefits of our white labeled web analytics solutions, where we do all the reporting for them while the output has their logo and branding. We offer all the back-end support and the front-end is with the client. This ensures that the end-customers get the feeling that they are getting superior web analytics solutions from your company.

What are the different types of engagements that you have with clients?

Our engagement model is flexible, but primarily, we have the following two arrangements with most clients:

• Time and material: We assess the effort required for each report and charge you on an hourly basis.
• FTE: We will give you a full-time web analyst or a team of web analysts who will work for you full-time from our office. It is similar to having a virtual team of web analysts. One FTE will give you around 160 hours per month of work. You will drive the project. Time sheets would be shared. The web analyst will report to our project manager and have a U.S. contact number for you to contact any time.

How do you ensure data confidentiality?

We understand your concern for data security and hence follow all important steps to maintain data confidentiality for our clients. These include:

• Secure access systems for only authorized personnel
• NDA signed with client at the beginning of the project
• Confidentiality agreement signed by all employees
• Physical access controlled by access control
• Dedicated Firewall separating the office network from outside
• Centralized server based storage
• File system access policy based on user authentication
• MacAfee Enterprise suite for virus prevention and cure
• Spam filter for internet access and mail server

How do you ensure optimum quality?

We only hire experienced professionals and hence a certain amount of quality assurance comes with experience. We also take proactive measures to ensure accuracy:

• We have an in-house project management platform to handle client requests and ensure scheduled and timely delivery
• We focus on documenting the data collection and processing
• Reports go through a round of quality checks before getting released to the client
• Software tools, Excel Macros and SQL stored procedures are used to automate quality checks

Please contact us to know how outsourcing web analytics can help your agency.