Web Analytics: Dashboard Creation Services

Web Analytics Dashboards are the most important aspect of Web Analytics Services. Web Analytics Dashboards serve as an effective and potent tool for a manager who wishes to take informed decisions about his business. Web Analytics Dashboards comprise of web traffic reports. This may vary from a single excel sheet to a 20 or 30 page report. These reports include data on Key Performance Indicators (KPIs), which would be measured by using Web Analytics.

Why Web Analytics Dashboards?

Creating a prefect Web Analytics Dashboard could be challenging. A dashboard has to include the right amount of information. A lot of information could make the task of decision making cumbersome while inadequate or less information could also result in wrong decisions. A well organized and informative Web Analytics Dashboard should be designed based on the company’s business goals, the goals set for the website, the targets of the particular person who will be looking at the report, significance of the information and other important factors. An average of ten to fifteen minutes spent on the dashboard should give the person viewing it important answers about the future of the business and what aspects to focus on and what not to focus on.

Outsource your Web Analytics Dashboard Services to Nabler to experience Web Analytics Dashboards that are insightful, resourceful, precise and ideal for you.

Web Analytics Dashboard Creation Methodology

1. Assessing the Website

At Nabler, we will first assist your website. We begin assessing a website, after conducting our own research or by consulting our customer. Assessing a website includes studying the varied sections within the website, the optimal path to be followed by a person visiting the website, the number and type of goal pages, the navigation architecture and the general objective of the website.

2. Deciding the Key Performance Indicators

For a website, Key Performance Indicators act as specific metrics or indicators. When deciding KPIs for a website, KPI’s can be decided for the entire website or for each of the different sections of the website. If KPI’s are decided for each section of the website, then separate reports will have to be generated for each of these sections. Once these factors are decided, the Nabler Team will inform the customer. Our customer and our Team will then discuss and arrive at a decision on what is to be measured.

3. Designing the Dashboard(s)

The number of people visiting the site, the sections in a website and the decided Key Performance Indicators are the factors on which the number of dashboards is decided for a particular website. Once this had been decided, the Web Analytics Dashboard designs would be decided along with the client. The Nabler Team will then give the client a Web Analytics Dashboard which is accurate, understandable and precise.

4. Building the Dashboard(s)

In this stage, information will be entered into the Web Analytics Dashboards, from the web analytics software. Building the dashboards includes setting up content groups, filters and inclusions/exclusions. It also involves creating labels.
Data taken from external data sources, in addition to the data taken from the Web Analytics software will also be entered in the dashboard. Such data would generally include details on the he number of orders, the amount of spent on Search Marketing campaigns etc.
Web Analytics Dashboards can be automatically entered from the Web Analytics software that our customer is employing. With some Web Analytics software, scheduling and e-mail alerts can also be configured. Finally, the Nabler Team will either manually send the dashboards to the customer or the dashboard would be scheduled automatically.

5. Guiding Customers to Better Understand the Dashboard(s)

At Nabler, we bring value to your business. Reading or making important decisions based on dashboards can prove difficult, if you do not know what to look at or what to measure. Although we provide our customers with simple and precise dashboards, we also guide our customers on helping them to better understand the reports and take informed decisions.

Outsource your Web Analytics Dashboard Service to Nabler for accurate, precise and easy-to-read dashboards.

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