Web Analytics Tool Migration Services

Migrating from one web analytics tool to another is a critical process. Each tool has a different way of capturing data and hence the results vary vastly from tool to tool. During migration, old data must be conserved and the new data should show some extent of correlation with the old data.

Nabler has expertise in a variety of web analytics tools such as Google Analytics, Adobe Omniture Site Catalyst, Webtrends, ClickTracks, and Unica NetInsight. We can understand the impact of the migration between tools, before we even begin the process.

• We start with collecting the requirements in three phases:
  • Business requirements that pertain to the reporting and analysis needs of the various teams in your organization
  • Industry analysis to find out how the other companies in your industry are tackling their web analytics needs
  • And finally, technical analysis to understand the structure of your website and how to best collect data from a technical perspective
• Once the requirements analysis is done we begin the migration process and start generating new reports.
• We conduct data auditing and tag validation to ensure the accuracy and integrity of the new data collected.
• Over a short period of time, we nurture the reporting structure and find out a correlation between the old and the new data.

We have several tool experts and a dedicated software department to make sure that your tool migrations goes on smoothly and there is no loss of data or flaws in the new data, once the migration is done.

Contact us for web analytics tool migration services.