As the Digital Analytics industry is evolving year over year, we are seeing plenty of new vendors cropping-up in the market with their customized web analytics offerings. Currently, there are more than 50 web analytics solutions in the industry, ranging from open-source, to freemium, to enterprise-level integrated BI platforms. Considering the versatility and richness of the web analytics solutions from different vendors, it’s quite a daunting task for online businesses to choose a right web analytics solution for their platforms which could not only provide the breadth and depth in their analysis, but also scale with their businesses.
Finding the right analytics solution becomes easier with Nabler
We have been consulting both multi-channel and pure-play online businesses in the web analytics vendor evaluation process for many years, and based on our extensive experience of working with open-source, freemium and enterprise level web analytics solutions, we can make the entire evaluation process extremely streamlined and easy-to-manage.
Vendor evaluation begins with understanding your specific requirements and hence our process begins with a thorough study of your business requirements and existing IT and analytics landscape.
Nabler's vendor evaluation approach
Nabler's yardsticks for vendor evaluation
Why Nabler for vendor evaluation services?
Nabler has steered the vendor evaluation initiative for hundreds of online businesses since its inception. Taking advantage of our extensive working experience with most of the leading web analytics solutions in the industry, we can provide a lot of context during the evaluation phase. Here are some of our competencies in this regard:
- Extensive experience with popular tools and solutions: Our team has hands-on experience on solutions like Adobe SiteCatalyst, IBM Coremetrics, IBM Unica Netinsight, Universal Analytics, Google Analytics Premium, Webtrends, etc. We also keep a track of the upcoming solutions that can make analytics easier.
- Excellence in Adobe Analytics:We are proud to be the Solution Partner for Adobe, and provide implementation and support services for solutions like, SiteCatalyst, Test&Target, Recommendations, and Audience Manager.
- Certified team:We have a team of certified analytics and testing professionals who have done hundreds of implementations during the past decade.
- Services beyond vendor evaluation:We can assist you in defining a web analytics implementation strategy, writing the technical and business specifications, page level tagging, validation of business reports and tags, tool configuration, and 3rd party data integrations.
Choose Nabler for web analytics vendor evaluation services
Choose us as your partner for Digital Analytics consulting services, and give us an opportunity to not only assist you in the web analytics vendor evaluation process, but also in getting the best ROI out of your digital analytics investments.