Web Analytics: Website Optimization Services

In order to leverage your investment in Web Analytics, you need to optimize your site.

Website Optimization combines web analytics and website design to maximize performance and effectiveness by reducing the complexity and size of your website. An important part of the optimization process includes testing, where we study the relative effectiveness of different variations of a page.

Outsourcing Website Optimization to Nabler is an efficient way to get the optimum performance from your website. Choose Nabler as your trusted outsource partner. We have years of experience in successfully implementing website optimization strategies for leading companies and can put your business on the growth path with our website optimization services.

There are several aspects to optimization to get the best results from your website:

1. Web Analytics Optimization

Web analytics involves understanding the behavior of visitors on your website and taking action that contributes to your business objectives, based on this understanding. It’s all about data and action based on data. That’s where you can leverage our technical and strategic capabilities to get ahead of the rest.

At Nabler, we:

• Identify your business objectives
• Identifying key actions of visitors that lead to your business objectives
• Identify metrics that would help us measure the key actions

Some questions that can get you thinking about website optimization are:

• Which aspects of your website work towards your business objectives?
• For instance, how quickly are visitors able to find the information they came for on your site?
• Are there steps in the process that could be simplified?
• How easy is it for them to fill a form or make a purchase?

Once you identify the reasons why people stay on your site or why they leave, you can take steps to correct what’s going wrong or build on what’s going right. If not, your competitors will overtake you. We make recommendations based on best practices in the industry to optimize your online strategy.

Our web analytics methodology involves on-going monitoring, reporting, analyzing and optimizing.

Just as businesses evolve, your business objectives too would change. So the cycle of web analytics optimization begins afresh – tracking, analyzing and optimizing your website to enable continuous improvements that positively impact your business and generate ROI.

2. Custom Reporting and Analysis

Our custom reporting service is a boon to decision-makers involved in the process of website optimization. Specific areas for improvement in your site are targeted and analyzed. Our custom reports give you analyses about specific pages, a part of a page or a part of the conversion funnel, followed by recommendations and action plans.

We email the reports in a user-friendly format on a regular schedule based on your business workflow, to support your business decisions in a timely manner.

3. Conversion Optimization

You’ve got an e-commerce or lead generation website. You need to convert visitors into customers. Site optimization helps you to do this more efficiently.

First, we define the Key Performance Indicators (KPIs) and benchmarks to lay the foundation for optimization efforts. Read more about KPIs to measure your blog’s success.

Next, we analyze the whole conversion process and focus on the steps in the conversion process that require the most improvement. We then make recommendations for specific changes in the website to target higher conversion rates. This is a process of continuous improvement that feeds back into the system and triggers more change: a cycle of change-measure-analyze-fine tune-change. After making the changes, we measure the impact of the change against baseline KPIs.

4. Search Engine Optimization

Grow your SEO programs to acquire traffic that’s targeted to your business objectives with our Search Engine Optimization Program. Achieve organic growth and higher search engine rankings, gain qualified traffic and increase your web site’s conversions with our SEO recommendations covering: research and selection of keywords and key phrases, linking structure, page structure, site architecture, competitive analysis and strategies.

5. Search Engine Marketing Optimization

Optimization of your paid traffic acquisition efforts using industry best practices will result in higher ROI for your website. We have expertise in tracking PPC (pay per click) initiatives and other paid placement methods.
Get real value from outsourcing Website Optimization services to Nabler. Contact us now.

Website Optimization Methodology

At Nabler, we follow a proven for website optimization process, to deliver measurable results.

1. Validation of analysis

Our reports will provide guidelines for action based on analysis of the website. The process involves validation and implementation of these recommendations.

2. Implementation of changes

Once changes are implemented, they are analyzed to measure their effectiveness. We will work with your Webmaster to clarify key issues and implement website changes successfully.

3. Testing

This is a key part of the process of website optimization. We compare two or more variables on a page to see which one works better on the site, using A/B Testing or Multivariate testing to obtain actual user data.

4. Measuring results

The results of the changes implemented are measured against the website KPIs that were decided at the start of the optimization process.

5. Fine-tuning the website

The sequence of measuring-implementing changes-testing - measuring would be repeated multiple times to fine-tune your website to achieve your business objectives. Website Optimization based on Web Analytics depends on data regarding past visitor behavior and testing that behavior to arrive at the best results. With Nabler’s business-friendly custom reports, you have reliable data that supports your business decisions, helping your website evolve with your business needs. Our offshore Website Optimization services will help grow your business.

Outsource Website Optimization services to Nabler and maximize the performance of your website.

Read more about Web Analytics Services from Nabler.