Case Study on Web Analytics Services for a Digital Agency

The Client

Our client is a Digital Agency, who is among the top 10 digital agencies in the world and provides digital marketing solutions to many well known fortune 500 clients. The web analytics team of the client provides their clients with insights and recommendations about their website and marketing activities on a routine and ad-hoc basis. Our client's team was using Atlas DMT to manage campaigns and Google Analytics to track their client's web sites.

The Project

We, at Nabler Web Solutions provided this client with the following services:

• Produce and deliver reports for each brand based on a pre-defined format and schedule
• Reporting and analysis that included both website analysis and campaign analysis
• Perform ad hoc analysis for insights and answers into specific website or campaign related business questions

The Process

• Our client provides access to Google Analytics and provides raw campaign data from various sources - Atlas DMT data, Search Engines data, non click-stream data such as leads and qualified leads
• Our client also provides the analysis theme, requirements and delivery schedule
• We conduct the analysis. The analysis for each brand goes through the process of - Data collection -> Data QA & QC -> Clean data set preparation & analysis -> Preparation of Deck
• We deliver the client ready deck containing analysis, insights and recommendations to the client

The Results

• We conducted the entire process of data collection, validation, analysis, reporting and delivery with flawless precision
• Our commitment to quality, data security and timely delivery made our client move most of their operational analytics process to us
• Our client is seeing immediate benefits through lower operational costs and higher productivity through a reallocation of precious senior level resources