Case Study on Web Analytics Services for a Digital Agency

The Client

Our customer is a Digital Agency, who is among the top 10 digital agencies in the world and provides digital marketing solutions to many well known fortune 500 clients. The web analytics team of the customer provides their clients with insights and recommendations about their website and marketing activities on a routine and ad-hoc basis. Our customer’s team was using Atlas DMT to manage campaigns and Google Analytics to track their client’s web sites.

The Project

We, at Nabler Web Solutions provided this customer with the following services:

• Produce and deliver reports for each brand based on a pre-defined format and schedule
• Reporting and analysis that included both website analysis and campaign analysis
• Perform ad hoc analysis for insights and answers into specific website or campaign related business questions

The Process

• Our customer provides access to Google Analytics and provides raw campaign data from various sources – Atlas DMT data, Search Engines data, non click-stream data such as leads and qualified leads
• Our client also provides the analysis theme, requirements and delivery schedule
• We conduct the analysis. The analysis for each brand goes through the process of - Data collection -> Data QA & QC -> Clean data set preparation & analysis -> Preparation of Deck
• We deliver the client ready deck containing analysis, insights and recommendations to the customer

The Results

• We conducted the entire process of data collection, validation, analysis, reporting and delivery with flawless precision
• Our commitment to quality, data security and timely delivery made our customer move most of their operational analytics process to us
• Our customer is seeing immediate benefits through lower operational costs and higher productivity through a reallocation of precious senior level resources

Contact us for web analytics services.