Tracking and reporting a Facebook game widget

The Client

A world renowned interactive entertainment company that has been developing, publishing, and distributing interactive software in the international market.

The Need

Owing to the popularity of the social networking site, the client built a Facebook widget to promote one of its new releases. They roped in Nabler for the end-toend tracking and reporting of the Facebook game widget to achieve higher visibility and reputation.

The Solution

The widget was made up of three small games, which could be played by the users while challenging their friends. We tracked the number of users for the widget and analyzed how they spent time on it.

We generated in-depth reports about the performance of the widget along with the data establishing the correlation of the widget's performance with the website's traffic. It was essential to find out the most popular links on the widget and track the traversing pattern of the visitors across the game.

Monitoring the entire user experience on the widget, Nabler's Omniture experts generated the following reports:

• Clickstream Reports
• Interaction Reports
• Geographic Reports

The Benefits

• Popularity: The widget saw a few hundred thousand hits in the matter of two weeks with a high number of 'fans' acquired by the application within a month
• Referred Traffic: The client's website received a noticeably large amount of traffic after the widget was launched. As the game gained popularity, the average time per user went up considerably
• Better User Experience: The analysis helped the client identify the most popular features of the widget and execute our similar projects
• Successful Project: By building an audience, generating traffic, and increasing online transactions, the prime objectives behind creating the widget were successfully fulfilled