Search analytics

Analyzing what visitors are searching on your website is an essential part of understanding visitor behavior on your website. Internal search is the online equivalent of a potential customer walking into your shop and asking for something. The visitor might be looking for a service, a product or simply has a question. If website is an integral part of your business, you need to understand what visitor is searching for, what they are finding and where they after searching. We offer the service of search analytics to help you answer these questions.

Search analytics service involves the following:

1. Setting up the framework

We would work with your web designer to implement the right technology to track the search terms. The simplest way to do this is to carry the search terms in the URL and analyzing the log files for data. If you are using a hosted web analytics tool, we can also use the same for our analysis. If that’s not possible, we would use our tools to analyze the data.

2. Weekly reporting

We would on a weekly basis measure the search data and send you the report. Our report would typically reflect the following:

• Search terms used and the frequency
• Percentage of people using search
• Pages visited from search results
• Pages that lead to search
• Number of search result pages seen by visitor
• Search terms that produced no results
• Search terms that lead to possible conversion (the goal could be purchasing, inquiring, registering, etc)

Apart from the basic numbers, we also look at navigation architecture based on search analysis. Search analysis can throw light on the effectiveness of navigation. Please note that the extent of data that we study would depend on the way the search is implemented.

Frequently asked questions about search analytics

1. How different is search analytics from web analytics?
Well, search analytics is part of web analytics. Search analytics as a service restricts itself to studying only the internal search

2. What has search analytics to do with search engines like Google and Yahoo
Nothing. Search analytics is about studying what visitors are searching after reaching your website.

3. Would you help us with implementing internal search?
We can recommend the tools and technology that you can use for internal search. But we do not implement the internal search.

4. Do we need to buy any analytical tool for this service?
No, it is not essential for you to have an analytical tool. We can use our tools for the analysis. All we need is access to data. But if you do have a tool, we are open to using that.

5. How much does it cost to engage this service?
The exact cost would depend on the extend of analysis required and the extend of data required. Please contact us with details of your website and we’ll be glad to give you a quote.

What next?

Fill in our contact us form to know how Nabler can help. It would be our pleasure to assist you in making your business succeed.

If you would like to know more about our Web Analytics services, please see our Web Analytics Services page.