Web Analytics Primer
Web analytics is a very important internet marketing tool. Here, this article will introduce you to the field of web analytics and give an insight on the different uses of web analytics as an e-business tool.
What is Web Analytics?
The term Web Analytics means the study of impact of a website on its users. It involves the study of the user’s online experiences so as to find ways to improve it. This may involve studying the behavior of the user regarding:
- How they entered the site
- What were the key words used in the search engine to find the page
- How long they were in each page on the site
- Which were the links within the site that they clicked on
- How much time they spent on their website and more
How Does Web Analytics Help?
Web analytics helps start and maintain a website, thus making it a critical tool in e-business progress. By finding out the users online experiences, a business can utilize web analytical solutions to measure activities that affect customer behavior. The activities include advertising and marketing campaigns, site design, element placement and merchandising, cross-sell and up-sell opportunities, and retention and loyalty. Some of the advantages that companies can realize from Web analytical solutions include:
- Optimization of site design to generate revenue and gain customer loyalty
- Identification of visitor segmentation depending on the technology used, the visitor behavior, purchase patterns and registration data
- Increasing the conversion rate from browsers to buyers by developing the content and structure of the website
- Analyzing the success of online marketing initiatives by comparing own results with the competitors results
- Finding out the effectiveness of each Internet marketing tool and spotting the effort that gives the best results as well as the one that pays the least. This helps to develop on the sections that are not doing well.
- Probing on the reasons why visitors leave a site before a transaction is completed
- Analyzing trends to help compare the periodic changes in trends (daily, weekly, monthly and yearly)
What next?
Fill in our contact us form to know how Nabler can you in web analytics. It would be our pleasure to assist you in making your business succeed.
If you would like to know more about our Web Analytics services, please see our Web Analytics Services page.
