Personalization Pitfalls and How to Avoid Them (Preview)
Digital personalization has long been something that good marketers strive to do well. Presenting the right content to the right person in the right scenario (or time) always makes for a better experience than showing the same content to all people.
Luckily for us, today we have a multitude of marketing technologies that make this process easier than it’s ever been. However, like any tool, the results created by these technologies are only as good as the system they are used in and the people that use them.
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Stages, pitfalls and solutions