Adding New Content

By Seby Kallarakkal

If you start looking around, you would realize that a lot of websites don’t have enough information. Not enough to communicate what the organization is doing, not enough to build credibility, not enough to convince any one.

Once you have builf a content strategy, the new content to be added would be clear. These could be in the form of articles, case studies, white papers, etc. You can also convert raw content in the form of e-mails, internal memo, documents, conversations, chat, etc and build new content based on this. If you are unable to generate any leads on content on your own, you could of course get domain experts in your area and write without any inputs from you.

Few examples of what can be done in terms of new content are:

• Overview and description of your services and products
• Press releases
• White papers
• Point of view papers
• Insights or articles
• Case studies
• Profile of key people
• Identifying and articulating your unique selling point

What next?

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