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Content Strategy

By Seby Kallarakkal

If you are serious about getting enquiries or sales from you website, we suggest starting with a content strategy. The extent and nature of content on your website would depend on the business you are in.

The following steps could help you with a content strategy:

Understanding the business

The first step is to understand what you are offering. Understand what you are actually offering and what your website says. Go through your website, brochures, etc and try to find out if they are saying what you actually want to convey.

Analyzing the market

Your product or service is always placed in the market along with that of your competition. During this step, study the market and a few competitors. At the end of this step, prepare a document that has your findings and recommendations.

Analyzing the website

The content written would eventually be published on your website and it's important that you understand how your website is structured. Study your website to understand how our content should be placed on your website. A well-placed paragraph can do wonders to your conversion ratio. Also keep basic principles of usability while undertaking this analysis. The current traffic to your website would give some insights into what is already working for you. Study your website statistics to arrive at these insights.

At the end of this phase, prepare a content strategy document that has your findings and recommendations.

What next?

Fill in our contact us form to know how Nabler can help. It would be our pleasure to assist you in making your business succeed.