A/B Testing strategy and execution uncertainty
Choosing an optimal sample size
Prioritization of what to test and for how long
Picking a winner
We follow the industry’s best A/B Testing framework — based on continuous improvement — to provide specific, reliable outcomes that avoid presumptions and imaginary lifts.
We expertly and efficiently deploy analytics tools such as heatmaps and funnel analysis to identify testing opportunities.
We build a sound hypothesis based on deep dive analysis in the right places.
We create customized website variants to A/B test.
We go the extra mile to recommend designs and layouts as required.
We choose from pre-set segments, or create custom audience segments, to target your visitors.
We make sure that your visitors have a seamless site experience while the tests run.
We implement the best option to target page issues and continuously monitor to minimize them.
We run tests for at least two to four weeks, then use statistical methods to determine a sure winner.
Our detailed reports on the conversion patterns of each variant add insights into visitor preference.
View our reports in Google Analytics and analyze variation specific web metrics through integration with KISSmetrics and Mixpanel.
World-class analytics from optimization experts who know how to make your data more reliable.
Thorough research for the answers you need to generate more ROI for your business.
Our continuous conversion optimization to help you increase growth and save your from leaky funnels.
We have experience working with different industry verticals such as ecommerce, education, and publishing.