What is Adobe Launch?
- Adobe Launch is the next generation of tag management capabilities born out of Adobe’s Dynamic Tag Management (DTM). Migrating from DTM to Launch is beneficial, as Launch gives customers a simple way to deploy and manage all the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
- Adobe Launch is offered to Adobe Experience Cloud customers as an included, value-add feature. It is an entirely new product with a built-from-scratch base, designed to replace the previous Dynamic Tag Management (DTM) service which is about get decommissioned by the latter half of 2020. Read about the timeline and details from the official Adobe website here
