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Adobe DTM to Launch Migration

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What is Adobe Launch?

  • Adobe Launch is the next generation of tag management capabilities born out of Adobe’s Dynamic Tag Management (DTM). Migrating from DTM to Launch is beneficial, as Launch gives customers a simple way to deploy and manage all the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
  • Adobe Launch is offered to Adobe Experience Cloud customers as an included, value-add feature. It is an entirely new product with a built-from-scratch base, designed to replace the previous Dynamic Tag Management (DTM) service which is about get decommissioned by the latter half of 2020. Read about the timeline and details from the official Adobe website here
What is Adobe Launch

Sunset Timeline for Adobe DTM


Adobe DTM will no longer allow the creation of new properties (does not affect existing properties)

July 9th, 2019


Adobe DTM properties will enter read-only mode which means users cannot create or edit tools, rules, or data elements. New publish functionality will not be available.

October 14th, 2020


Adobe DTM is dark. Servers will be decommissioned, and communities will be removed.

April 13th, 2021

Why Adobe DTM to Launch Migration?


Increased Page Performance

Ability to load Adobe Launch asynchronously to improve page load time performance. Launch container is 60% lighter than DTM


Powerful Extensions & Integrations

Faster deployment with a catalog of extensions. Constant innovation from 3rd parties who are able to build, manage, and update Launch integrations.


Rules to rule everything

Action sequencing lets Launch to set variables, send a beacon, and then clear the variables without stringing together complex JavaScript.


Publication flow

Adobe Launch publication flow gives you the flexibility to publish the codes in development, staging, and production environments. It also provides you with unlimited development environments

Check out the other noteworthy features- CLICK HERE

How We Can Help You

We can help

Also learn about the 5 ways to make the most out of Adobe Launch.

A leading fraud management company utilized our Adobe DTM to Launch migration services to get extraordinary results. Read the case study.

Get the best ROI out of your analytics investments!