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Case Studies

ROAS for Online Campaigns

February 3, 2022

How Nabler Developed a Framework to Measure ROAS for Online Campaigns   The Client The client, a leading media agency in N...

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Interaction Effects in Marketing

February 3, 2022

Interaction Effects in Marketing: Understanding How Organic, Paid Channels Work Towards Customer Acquisition   The Client ...

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Media Mix Modeling

February 3, 2022

Media Mix Modeling: How Nabler Built a Model to Measure Online Advertising Effectiveness and Optimize Ad Spend   The Clien...

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Intent Scoring: Personalized Strategies Increase Conversion Rate

September 2, 2021

Experiments were designed on Tealium Audience Stream. The client has seen a 15% increase in conversion rate on these segme...

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Benchmarking against a time series for performance

August 10, 2021

  The Company One of the top three media agencies in the world   THE CHALLENGES Limited data sets available for forecastin...

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Building a multi-channel funnel view for marketing attribution

August 3, 2021

Building a multi-channel funnel view for marketing attribution   The Brand A 20+ years old US based home décor business, t...

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Data Pipeline to support ML deployed services in Google Cloud ...

August 2, 2021

Data Pipeline to support ML deployed services in Google Cloud Platform   The Brand The client is a 50+ years old higher ed...

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Web downloader information using Adobe and Demandbase

August 2, 2021

  The Brand As one of the largest, global information technology services enterprises, the brand provides business consult...

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Short Par 4 Case Study: Data Transformation

July 15, 2021

Data augmentation enriches first-party behavioral data with third party contextual data to find subscriber base insights.

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Fullstack Academy Conversion Rate Optimization

June 18, 2021

Introduction In Conversion Rate Optimization (CRO), domain usage of quantitative data helps us to answer the question: Wha...

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How a healthcare crowdsourcing site boosted its ROAS with Nabl...

March 18, 2021

  The Brand Ketto, a healthcare crowdsource site, helps people raise money for healthcare, surgery, and other medical expe...

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Competitive analysis for a top-tier university

December 11, 2020

A leading medical university on the east coast, known for offering ground-breaking medical training

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How a leading education institution in the US improved their e...

December 10, 2020

A leading educational institute in the US committed to providing industry-focused learning to students across the globe th...

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Taking a news platform towards better measurement

December 10, 2020

A large news platform that caters to all major digital properties(desktop website, mobile website, Android App and iOS App)

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Product detail page research for a global apparel brand

December 10, 2020

A global clothing brand

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Target US shoppers for messaging based on their propensity to ...

December 8, 2020

The client is a global media, creative, and technology partner that specializes in growing brands in all retail environmen...

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Leverage Azure Databricks to run analytics workloads for an e-...

December 2, 2020

A leading manufacturing company with revenue of $4 billon+ and presence in categories like internal hard drives, USB Flash...

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Building a product recommendation engine for an e-commerce store

December 2, 2020

A leading manufacturing company with revenue of $4 billon+ and presence in categories like internal hard drives, USB Flash...

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Adobe DTM to Launch Migration for a leading fraud prevention c...

June 13, 2020

With Adobe having recently announced their plans to sunset DTM soon, the entire Digital Analytics community is hastening t...

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A smart web Analytics Implementation Strategy that improved th...

June 6, 2020

A US-based multi-channel apparel brand was facing the challenge of low usage of its web analytics tool Adobe SiteCatalyst....

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Tracking transaction throughput with Adobe SiteCatalyst

May 3, 2020

Headquartered in Florida, USA, the client is the largest governing body for sports events. The client has a content-rich w...

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How our Holistic Approach to Mobile App Tracking Helped the Wo...

May 2, 2020

They had developed a content app. The app had only been soft launched as a pilot. The client used Mixpanel for in-app mark...

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Complete online marketing analytics for a leading Canadian whi...

May 1, 2020

Nabler helped a US-based apparel brand optimize its investment on Adobe SiteCatalyst with a well-investigated re-implement...

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Effectual Campaign Tagging

April 29, 2020

The client is one of the most successful Retail Media agencies in the US.The agency works with some of the biggest compani...

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Advanced Google Analytics Implementation for a renowned travel...

April 27, 2020

The client owns a popular travel and tourism website based in Canada. The site registers thousands of visitors each day an...

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Analyzing Content For A Dynamic US-Based News Portal

April 26, 2020

The client is a leading American online news portal. Being a news portal, the content is the top priority. The client need...

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Google Analytics Tag Validation For The Complete Site Within 1...

April 25, 2020

We received an unusual request from the client to validate Google Analytics tags on all the pages in their website within ...

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ELICIT internal site search tracking with SiteCatalyst

April 24, 2020

The merchandising team had a curiosity to determine the effectiveness of this feature and its impact on the Search Abandon...

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Redesigning SiteCatalyst implementation for enhanced tracking,...

April 23, 2020

The client is an eminent car repair and servicing brand in the United States. The client had implemented Adobe SiteCatalys...

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A leading electronics retailer increased Black Friday Revenue ...

April 22, 2020

A leading electronics retailer in North America was looking to increase revenue during the high-sale period of Black Frida...

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Identifying the mole when Google Analytics data does not match...

April 21, 2020

The client reported a discrepancy of more than 25% between its in-house transactional reporting system and Google Analytic...

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Reducing category page exit rate by over 50% for an online ele...

April 20, 2020

The client was struggling with a significantly high exit rate of over 75% on their top selling webpage product category, i...

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Augmenting Utilization of Analytics Data Through Sitecatalyst ...

April 19, 2020

We have often seen that businesses implement top-of-the-line digital analytics tools, but somewhere down the line, as the ...

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Reducing tag auditing QA efforts by 80% and increasing accurac...

April 18, 2020

The client is a leading home improvement products provider in the United States, Canada and Mexico with over 1,800 physica...

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Dynamic remarketing for a Boston based apparel retailer

April 17, 2020

Nabler’s client is a small apparel retailer based in Boston. The client’s e-commerce website was suffering from low conver...

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Google Analytics Audit For A Leading North American University

April 16, 2020

The client is one of the leading universities of North America, with a presence of over 50 years in the education vertical...

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Migrating Google Universal Analytics From The Website To Googl...

April 15, 2020

The client creates audio, video, and voice technologies that transform entertainment and communications in mobile devices,...

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Taking largest online Company towards better measurement with ...

April 14, 2020

After a series of remarkable success stories, evaluation, and a lot of documentation, Nabler was successfully chosen as on...

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User Experience Analysis

April 13, 2020

A well-known American online technical university relies heavily on its marketing website to generate leads. Website visit...

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This is how the effective deployment GTM

April 11, 2020

The decision makers of the online education website that catered to lacs of individuals and corporate learners, noticed th...

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Increased revenue by 23% for a US based home furnishing e-stor...

April 5, 2020

At Nabler, we offer a variety of retainer-based engagements to our clients, and one of our most demanding retainer-based e...

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Enhanced User Navigation with Nabler

March 20, 2020

The client is a leading global provider of legal, regulatory and business information and analytics that help customers i...

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Bringing together multiple metrics and data sources in one web...

March 5, 2020

The client is one of the leading service providers in the field of video, web, and audio conferencing, with an impressive ...

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Increase website conversion rate