You have mountains of data pouring into your data management platform. That means you need your analytics practice to break it down into simple stories that help your organization make important, revenue-driving decisions. At Nabler, we build analytics practices to collect the appropriate data, sort it and transform it into actionable insights.
Your digital properties enjoy large amounts of traffic, but what about conversion rates? Our analysis team will set you on the path to an improved user experience and increased conversions. We will set up your analytics platform to measure and fully understand how your audience interacts with you digitally. Once sufficient data is collected, we will analyze that data to understand every nuance of customer behavior and look for opportunities to improve customer experience.
Our campaign analysis services will measure the success of each of your efforts using understandable, revenue-oriented key performance indicators (KPIs). Gaining this deeper understanding of the Return on Investment (ROI) and Return on Advertising Spend (ROAS) will enable you to shift your marketing budget into the channels that best drive conversions.
Where and when did your customer first engage with your brand online? How long did it take them to convert and what happened in between? The learnings from this process will inform how you position your overall online presence.
While every customer's experience is unique, it can help your business to categorize their behavior so you can more efficiently communicate. If you would like to speak to your customers and prospects on a more personal level, our segmentation services will deliver the data insights to let you do it.
Historical data tells a story. It cannot predict the future with 100% certainty, but it can provide valuable insights that will let you measure the possible outcomes of campaigns and conversion rate optimization efforts. Data from both inside and outside your business can identify the likelihood of specific results from future efforts. If you would like to better understand the possible outcomes of specific marketing efforts and arm yourself with as much data as possible, our predictive analytics process will help you make the most informed decisions possible.
How we do it
As with our other practice areas, an effective analysis strategy starts with a thorough understanding of your business. Before we start digging into your data, we will gain a clear picture of your goals, your vision of success and your potential pain points. In other words, it's vital that we know what we're looking for before we start looking.
We're hands on
Nabler's team of experts are skilled at diving into your data, pulling out the most relevant information and communicating it in a clear, concise manner.
We understand the
While our experts can analyze your data at a granular level, we understand that our analysis fits into the bigger picture of your business. Although your requirements may only call for a limited engagement, the fact that our skills span the entire analytics sphere ensures that the product we deliver provides value across your analytics practice.
Nabler has enabled us to focus and improve our front end analytic reporting by providing the backend tagging help. Our account manager is very knowledgeable and his outstanding communication speaks to both marketing and IT.
Sr. Manager - Reporting and Analytics, Paul Fredrick