July 7, 2020
How can you get the conversation rolling through tough times like changing consumer behavior and increasing market competition?...
July 1, 2020
“The merit of any excellent marketing strategy lies in its efficiency of exploiting the silver linings.” Conventional wi...
June 6, 2020
Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data...
June 1, 2020
Most visitors on your website will leave just after 15 seconds. 8-15 seconds is all you get to make a lasting impression. What ...
June 1, 2020
Companies around the globe are making efforts to sustain through this period of downturn. But how to do that in the present mar...
June 1, 2020
Omnichannel retail is a holistic approach to retail. Gone are the days of being online only and dominating your market. Gone is...
May 17, 2020
There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unc...
May 17, 2020
‘Marketing without data is like driving with your eyes closed.’ (Dan Zarrella) In 2013 award-winning marketing guru Dan Zarrell...
May 17, 2020
In July this year, Twitter released its version of Analytics – for tweets. What was previously available only for advertisers a...
May 17, 2020
Alice owns a website that sells hand-crafted jewelry. She knows that tracking macro conversions is the most important part of a...