April 6, 2021
Since 2014, Nabler, in partnership with Datorama, has been building automated global reporting platforms for the largest media ...
March 31, 2021
For several decades, Market Basket Analysis (MBA) has been a tool used by companies looking to raise their dollar-per-ticket by...
March 31, 2021
Nabler typically engages clients to solve edge use cases for advertisers and agencies, but we have a particular affinity for Pu...
March 31, 2021
Are you leveraging Adobe Analytics to track your mobile app? Wouldn’t it be cool if you could leverage your Analytics Tracking ...
March 31, 2021
Once upon a time, Adobe Analytics had a metric that tracked the average page load time but, then suddenly, it was gone. Wouldn’...
March 31, 2021
Personalized product recommendations, social media ads, and emails are now increasingly being adopted by marketers to enhance m...
March 30, 2021
Analytics provide you with the knowledge you need to better serve your customers. For decades, market leaders have used data an...
March 7, 2021
Datorama is a data platform used to onboard and visualize marketing data.
March 1, 2021
Nabler is a tier-one, award-winning Salesforce Datorama certified partner in the Americas and Asia Pacific. While Nabler was on...
February 9, 2021
3 Challenges for Higher Education Marketers In recent years, higher education preferences have shifted considerably toward onli...
February 8, 2021
Analytics is the most futuristic tool a company has today to gain clear customer insights. As per PCMAG, Big Data market is set...
February 2, 2021
As an enterprise discipline, data science is the inverse of AI. The one is an unrestrained field during which creativity, innov...
November 25, 2020
According to research from Forrester, leading enterprises have consolidated online testing and personalization techniques such ...
November 25, 2020
The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It comple...
November 25, 2020
A high-level explanation to Server-side tracking is the ability to collect events on the server-side rather than client-side, t...
November 3, 2020
Introduction Conversion is the act of persuading someone to take a directed action to fulfil your goal. Conversion rate is the ...
October 8, 2020
The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference. Spli...
September 30, 2020
Ross Jenkins, Nabler US CEO, was invited to speak in a webinar (sponsored by Salesforce) on the topic of Data Designing using D...
September 16, 2020
Tag Management Systems is a boon to everyone looking to leverage inferable data from their websites. It makes the process of da...
August 18, 2020
The history of Web Analytics in an emblematic light reads nothing less than a Hollywood flick. Just like in a movie, when the l...
July 15, 2020
The COVID-19 pandemic has brought on unprecedented changes to organizations and customers alike. Customer needs have changed. T...
July 7, 2020
How can you get the conversation rolling through tough times like changing consumer behavior and increasing market competition?...
July 1, 2020
“The merit of any excellent marketing strategy lies in its efficiency of exploiting the silver linings.” Conventional wi...
June 6, 2020
Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data...
June 1, 2020
Most visitors on your website will leave just after 15 seconds. 8-15 seconds is all you get to make a lasting impression. What ...
June 1, 2020
Companies around the globe are making efforts to sustain through this period of downturn. But how to do that in the present mar...
June 1, 2020
Omnichannel retail is a holistic approach to retail. Gone are the days of being online only and dominating your market. Gone is...
May 17, 2020
There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unc...
May 17, 2020
‘Marketing without data is like driving with your eyes closed.’ (Dan Zarrella) In 2013 award-winning marketing guru Dan Zarrell...
May 17, 2020
In July this year, Twitter released its version of Analytics – for tweets. What was previously available only for advertisers a...
May 17, 2020
You are already an expert with what you do. You are a marketing maven or a data ace and you are very aware of what to do and ha...
May 17, 2020
In September 2014, Google Analytics announced the return of Benchmarking. If you are familiar with Google Analytics, you must b...
May 17, 2020
Hurray — the holidays are here! At the beginning of the year you successfully completed the transition to the new site architec...
May 17, 2020
An era of Mobile and Tablet devices Connectivity and mobility of consumers has created a new trend of reaching out to the new a...
May 17, 2020
Websites have progressed miles ahead from being static and boring to being dynamic and responsive. In fact, the World Wide Web ...
May 17, 2020
For majority of businesses, approx. 85-90% of the traffic enters the website from the Home Page. Out of which, a staggering 70-...
May 17, 2020
Bounce rates can be disturbing, so can be the cost per acquisitions. It is common knowledge that lower these rates much better ...
May 17, 2020
Necessity for Product Recommendations The holiday season is always one of the busiest times of the year for online retailers. I...
May 17, 2020
The rationale behind measuring your customer satisfaction In the customer-centric world, cultivating a steady stream of positiv...
May 17, 2020
What is Testing all about? It’s a scientific way to overcome pre-conceived notions and judgments made by usually the HIPPO’s. D...
May 17, 2020
If you’ve been on the Internet it is rare you have not come across or at least heard of the blog. Blogistan, the blogging ecosy...
May 17, 2020
If you’ve landed on this article from a Google search, we hope you’ve already read Part 1 and will give a read to Part 3 of thi...
May 17, 2020
If you’ve landed on this article from a Google search, we hope you’ve already read Part 1 and Part 2 of this Power BI tutorial ...
May 17, 2020
With the enormous and endlessly growing amount of data for businesses for analytics, data segments are becoming an essential co...
May 17, 2020
Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a...
May 16, 2020
When joining social networks, toeing the customers’ line is the best option The unbelievably vast social space offers an ...
May 15, 2020
Back in 2013, when it has been extensively reported in the media that Microsoft researcher David Rothschild has accurately fore...
May 14, 2020
The business mindset about social media There has emerged a trend where the two giants of the social media sphere have been typ...
May 13, 2020
Setup your account perfectly Setting up an AdSense account sounds easy, but a lot goes into it. Activities like ad inventory pl...
May 12, 2020
Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in...
May 11, 2020
Digital marketing is penetrating deep within the territories of global business ecosystem, and it is showing no sign of slowing...
May 10, 2020
In today’s digital world, all types of businesses like to make an online impact. They invest heavily in building a website whic...
May 9, 2020
Data analytics governance is the insurance in digital analytics. It is the key to making meaningful decisions and business grow...
May 8, 2020
For any online business, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the conversi...
May 7, 2020
Introduction Content downloads are often viewed as micro conversions on the way to a more important macro conversion that is lo...
May 6, 2020
E-commerce players work hard to sell products online through various marketing initiatives. You, as an analyst strive to come u...
May 5, 2020
Introduction Let us walk you through different sections in the Rich Text Widget with its respective functionalities and how it ...
May 4, 2020
Datorama Dashboards need to be optimized for effective in-depth reporting across teams by avoiding Dashboard page crash. Coagul...
May 3, 2020
Campaign reporting at scale or optimizing campaign reporting adds value and is crucial for running a successful marketing campa...
May 2, 2020
Efficient audit practices ensure exceptional data quality and accuracy. It all simply begins like this. You want to gather more...
May 1, 2020
You can now stop wasting precious time, money and effort in manually trying to connect, unify and analyze a plethora of marketi...
April 30, 2020
We have discovered a workaround for you to track the direct file downloading from search engines. One of the KRAs in source ana...
April 29, 2020
Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services on o...
April 28, 2020
The dashboards are nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industr...
April 27, 2020
95% to call a test, but that can only be done when we have met our criteria for conversions and weekly cycles. How do you analy...
April 26, 2020
You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep. Crosstab is the...
April 25, 2020
A media cost centre contributes to your company’s profitability by tracking your expenses and giving you control of the total c...
April 24, 2020
The mark of a good website is its ability to keep visitors engaged and make them want to come back for more. Only if the visito...
April 23, 2020
According to research by Gallup on Behavioral Economics, organizations that leverage customer behavioral insights outperform pe...
April 22, 2020
Data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your...
April 21, 2020
All analytics tools including google analytics offer a feature called user ID. It unifies the multiple sessions by a single use...
April 20, 2020
Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different camp...
April 19, 2020
Micro Conversions are small yet significant actions that customers take on your website that have the potential to convert into...
April 18, 2020
Companies and websites generate a lot of data that need to be parsed and organized in a form that would provide meaningful info...
April 17, 2020
Failing to track how your users are ‘micro converting’ to crucial engagement actions on your website leads to friction in your ...
April 16, 2020
To a decision maker, raw information is only valuable when presented in an easily understood form. When 90% of the information ...
April 15, 2020
We are working ceaselessly to make your data work harder for you and let it pay you back in ways you could never imagine with s...
April 14, 2020
Website navigation analysis if done correctly, is great for SEO performance, better conversions and enhanced search visibility....
April 13, 2020
The transition from GA standard to GA 360 is a seamless one, but do the marketing requirements of your company really need this...
April 12, 2020
All companies generate data based on how their customers interact with them on their websites as well as the purchases they mak...
April 11, 2020
Adding filters to GA (Google Analytics) is one of the clever Google Analytics Hacks to unlock (not provided) organically search...
April 10, 2020
Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement...
April 9, 2020
You need to act quickly by unifying customer data that comes in large volumes from scattered sources for effective customer jou...
April 9, 2020
Whether it is a big-sized, medium-sized, or a small-sized company, all run one or the other marketing campaigns and bring traff...
April 8, 2020
User behavioural data is the backbone of your marketing strategy and business as it helps to improve the overall user experienc...
April 7, 2020
Don’t limit Adobe Target as a multivariate testing and ab testing tool. Explore it further for experience targeting, automated ...
April 6, 2020
We can help you with 3 best practices that make Optimizely work smoother and faster on your website for a better customer exper...
April 5, 2020
Data segmentation in Google analytics puts you in charge of your data by helping you analyse various layers of your customer da...
April 4, 2020
A well-designed hero image can help your company by increasing the USP, reputation, traffic or sales among other benefits. This...
April 3, 2020
Nabler is a digital analytics consulting company providing data infrastructure, Business Intelligence, Conversion rate optimiza...
April 2, 2020
Competitor analysis is much more effective when you choose the right competitor analysis tools and know how to use them well fo...
April 1, 2020
Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the bes...
March 30, 2020
Accessing crucial data on your fingertips through responsive dashboards is valuable for making informed decisions that lead to ...
March 29, 2020
Make more sense of the incredible amount of data your organisation generates through visually appealing advanced dashboards for...
March 28, 2020
In this era of digital marketing, the growth of your business begins with not only understanding what people want but predictin...
March 27, 2020
If you’ve landed on this article from a Google search, we hope you also read Part 2 and Part 3 of this Power BI tutorial series...
March 26, 2020
A sound Digital marketing strategy with well-defined marketing metrics is critical for determining the success of your online a...
March 25, 2020
Dashboard extensions help you understand the sweet and sour spots of your dashboard, enabling data interaction and integration ...
March 24, 2020
Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Pr...
March 23, 2020
You need a graphical representation of data to convert meaningless numbers into actionable insights for your business to get th...
March 22, 2020
Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and...
March 21, 2020
Digital marketing analytics is having the right data in hand, analysing it and using it effectively to change your business gam...
March 20, 2020
Make the right data available to the right person at the right time and insure your digital analytics through proper Data Gover...
March 19, 2020
Contain and analyse raw data thrown at you with an overwhelming velocity with some of the best and effective Data Analysis tool...
March 18, 2020
Use conversion rate optimization to analyse what your customers want before they lose interest and boost the performance of you...
March 17, 2020
Hence, just aspiring to attract local students to your university may not really be enough for your business as much as casting...
March 17, 2020
Correct Website Analytics is the key for happier customers, greater conversions and a thriving business. Your business website ...
March 16, 2020
Your data needs protection too from unauthorised access and corruption through data encryption, tokenisation and key data gover...
March 15, 2020
Accurate informed decisions in your business involve enhancing, improving and organising the existing data. You can optimize th...
March 15, 2020
The market today is flourishing with several digital heat map tools that offer similar functionalities with varying flexibility...
March 14, 2020
Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions. Advan...
March 13, 2020
Monitor your business powerfully with the Power BI suite of business intelligence tools and get quick answers through rich Data...
March 12, 2020
Tag Manager system is not be a very glamourous term, but the process makes it amazingly easy for users to efficiently manage an...
March 11, 2020
Measure the value of your marketing campaigns by experimenting, comparing and creating actionable data with A/B testing to star...
March 10, 2020
Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers. What makes Alteryx data ana...
March 9, 2020
Alteryx lets you processes data in an innovative way, leveraging a combination of in-memory and in-database processing to optim...
March 8, 2020
What is a Macro in Alteryx? Macro is a collection of tools that are grouped together as a single tool and that can be used as a...
March 5, 2020
There are ways to solve the persistent and frustrating issue of shopping cart abandonment with the right efforts for greater cu...
March 4, 2020
User experience for mobile applications and websites is all about making it more accessible, appealing, seamless and simple to ...
March 1, 2020
Let me begin with an inevitable truth. We are digitally ready for the future than ever before. There is complete digitization o...
February 26, 2020
A conversion rate optimization experiment facilitates faster conversion rate provided it is done the right way. What do you wan...
February 25, 2020
Modern businesses are flooded with a huge amount of data. And it is this enormous data that holds the key for better decisions ...
February 18, 2020
If it’s about lead generation, Google Analytics is your holy grail for in depth data analytics of the visitors on your site. It...
January 30, 2017
Google Analytics is one of those tools that every marketer or website owner has used at least once. It is such a versatile tool...
January 3, 2017
Companies operating in today’s dynamic and the highly competitive digital world should ideally understand the digital body lang...
October 28, 2016
Digital marketers often find themselves utilizing all sorts of marketing techniques available to them in order to increase clic...
October 24, 2016
Gartner estimates that $26 billion dollars in revenue were generated from 102 billion mobile app downloads in 2013, and we may ...
October 20, 2016
As a website owner, you must have tried your hand at building landing pages for various marketing activities or for specific on...
October 17, 2016
A digital analytics tool can provide enterprises with several custom or standard reports and dashboards today. But the real rel...
October 14, 2016
If people visited my online store all day long and left without buying anything, my immediate concern as a store owner would be...
October 11, 2016
One of the best ways to figure out appropriate content, design and marketing strategies for your online business is through A/B...
October 3, 2016
Why is conversion rate optimization (CRO) becoming one of the fastest growing practices in digital space today? The answer is b...
September 7, 2016
According to a recent survey of chief marketing officers (CMOs) by IBM Institute for Business Value, only 13% of global organiz...
August 31, 2016
Nabler is a pure play digital analytics consulting company and we’ve run 1000+ web analytics audit for companies of all sizes. ...
August 25, 2016
In the algorithmically-nourished business world of today, everything is tied to data. The moment you lose connection with data,...
August 15, 2016
As a marketer, are you satisfied with the results of your attention grabbing advertisements, and persuasive content? Has the in...
August 10, 2016
Every year you spend a huge portion of your marketing dollars online in the hope to convey your message with the greatest possi...
July 27, 2016
Every company is investing heavily in digital analytics – be it on implementing the right tool or hiring the best resources. Ac...
July 25, 2016
Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gi...
July 13, 2016
Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simpli...
July 5, 2016
Launched a nifty website and think that your job is done? You must proactively measure how your website scores in terms of vari...
June 20, 2016
Your website, blog, mobile app/site are all set and now you want to find out how your visitors are behaving on your digital pro...
May 19, 2016
Nabler is celebrating its 12th anniversary this year. It has been an exciting journey, and I would like to thank all Nablerites...
May 18, 2016
So you have got the coveted ticket and waiting with bated breath to board the grandeur-filled digital analytics train. What we ...
May 12, 2016
Being a veteran digital analytics company that has solid experience of working with industry-leading tools and technologies for...
May 4, 2016
The supremacy of big-form-factor devices like desktops and laptops in controlling consumers’ mindshare when they engage digital...
April 27, 2016
One of the important goals in any digital marketer’s checklist is to increase the conversion rate – to make visitors engage bet...
April 21, 2016
For the time being, think of yourself as a commander who is leading a large contingent of soldiers in the battlefield. No doubt...
April 6, 2016
Digital marketing has now become a little less than rocket science and the marketers have to deal with a lot of new technologie...
April 1, 2016
Google Analytics (GA) is the tool of choice for most companies, whether they have a modest or a formidable digital presence. Al...
March 31, 2016
Our enterprise clients always ask an important question at the beginning of every financial year: how should we smartly plan ou...
March 30, 2016
With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust digital marketing s...
March 16, 2016
Google Analytics 360 Suite is not a mystery anymore. We have been hearing about this since last Partner Summit in June 2015 and...
February 18, 2016
Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured an...
February 11, 2016
Is your website performing as per your expectations and that of your visitors? Today’s websites are becoming highly interactive...
February 8, 2016
Page load timing is one of the most important factors in website design and implementation, and every millisecond can have a bi...
February 4, 2016
There is no denying the fact that e-commerce and m-commerce are both on the rise and will grow even further in the coming years...
February 1, 2016
Do you know who your best customers are? Are you able to retain those customers and make them loyal? Do you know the customers ...
January 29, 2016
Every year, we observe that the marketing budgets are consistently soaring and cost per acquisition is rising across channels. ...
January 20, 2016
There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well,...
January 18, 2016
Most digital marketers are worried about making any changes to their current website. If things are going okay, they are often ...
January 5, 2016
2015 was undoubtedly the year of digital analytics. Businesses in all domains now utilize some sort of business or digital anal...
December 30, 2015
Changes in the digital world and development of new technologies directly have an impact on the digital analytics space. Busine...
December 28, 2015
Whether you’re looking to boost sales, capture more visitors, or identify a new market segment, data analytics software provide...
December 24, 2015
With the exponential growth in the digital world, most organizations are now using various types of digital marketing solutions...
December 21, 2015
Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been sa...
December 16, 2015
Nabler is now a Google Analytics Certified Partner (GACP). Nabler Web Solutions has entered into a strategic agreement with Goo...
August 10, 2015
The goal of every marketer to is deliver a digital experience that will drive user engagement, lead conversion and, ultimately,...
August 10, 2015
When it comes to customer analysis, most people will talk about how analytics tools can be employed to gain better insights or ...
July 16, 2015
We live in a world driven by data. Our ability to create, gather, and store data keeps increasing with each passing day. Unsurp...
July 16, 2015
Analytics is the science and art of identifying meaningful patterns from data. It can provide invaluable insights that can help...
May 27, 2015
Introduction This era is not just the era of raging the internet but more specifically that of the ‘Social’ aspect of the Inter...
May 8, 2015
5% of websites tweak their sites just prior to launch, reports Google Mobile SEO and More from Nabler updates… ‘Armageddon’ as ...
April 29, 2015
Lately, we have been getting a lot of enquiries from the Universities based out of North America regarding a gradual decline in...
February 26, 2015
As “always connected” is becoming the new motto of our digitized world, the spectrum of mobile devices on the ground is represe...
February 26, 2015
At this point of time each year, the tech horizon glitters with a congregation of rising trends and fads. Along with other stro...
January 28, 2015
After basking in the glory of success the whole of 2014, digital analytics has rung in the New Year with expected fanfare. And ...
January 20, 2015
Remember October 27, 1994? The day on which something phenomenal happened on then incipient Internet—banner ads saw the light o...
January 9, 2015
As we move to the New Year, we look ahead to what will be the major trends in digital marketing. While the fundamentals of mark...
July 16, 2014
The services make it easier for companies to manage their tag management solution and keep the data analytics-ready for acceler...
July 3, 2014
Transform your analytics reports from being FYI to FYA Over the past couple of years Nabler has been involved in many implement...
May 26, 2014
At Nabler, we consistently strive to invigorate our offerings every year. We adapt our services and management focus based on c...
May 13, 2014
We are moving our dashboards up a notch! In the process of creating a customized dashboard for reporting mobile traffic, we had...
April 23, 2014
At the beginning of every year, Nabler comes up with some exciting trends to watch for in the upcoming year and how the online ...
April 22, 2014
Ten years is a not really a long period of time, but when it comes to technology it can be a very long period indeed. Nabler is...
February 17, 2014
Thus, the public beta of Universal Analytics was opened to all. We saw a lot of discussions about the benefits of Universal Ana...
February 5, 2014
It is February 2014, and after the hustle and bustle of the beginning of the year, everybody must now be wondering about what a...
January 28, 2014
That’s the most popular question we have faced during our Testing and Optimization efforts with our clients. This simple soundi...
January 23, 2014
There has been a long-standing discussion among statisticians, as to what should be the sample size for any kind of advanced st...
January 20, 2014
As the gap between desktop and mobile devices is narrowing down and usages of these different devices are overlapping, optimiza...
January 2, 2014
The holiday season has come to an end; we are now in the new year! It is time to distil all the web analytics data we have coll...
January 2, 2014
A Universal Challenge Having worked with clients for more than five years in the field of digital analytics, I have noticed tha...
December 11, 2013
By the concept of opportunity cost, any rational person is every day faced with multiple choices, and when he chooses one over ...
December 11, 2013
In the previous post, What Factors Impact The Duration Of Your Multivariate Test?, I had mentioned about two elemental factors ...
October 30, 2013
As we are approaching the most exciting time of the year, there is a lot of tension in the economy due to 2 weeks of Government...
October 25, 2013
Testing for optimization has been an essential scientific method, but it has its own requisites that have to be taken care of. ...
October 14, 2013
Need for Predictive Analytics Traditionally, analysts have always mined and studied historical data to diagnose the success and...
September 27, 2013
As we are approaching the Holiday Season of the year and lots of pressure and excitement is building up; it’s important that, b...
September 24, 2013
What is the difference between A/B & Multivariate Testingand Usability Testing? Remember the last time you were involved in...
September 23, 2013
Role of Predictive Analytics Predictive Analytics is a very new domain when it comes to the field of online marketing and e-com...
September 20, 2013
For the past few years, we have been running our blog webanalyticsindia.com. When we started blogging, we wanted to focus on sh...