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Articles

A/B Testing for Mobile Apps

November 25, 2020

According to research from Forrester, leading enterprises have consolidated online testing and personalization techniques such ...

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Google Analytics 4.0 – Powerful New Capabilities

November 25, 2020

The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It comple...

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Server-side tracking – Old is new again

November 25, 2020

A high-level explanation to Server-side tracking is the ability to collect events on the server-side rather than client-side, t...

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Keypoints to Keep in Mind About Conversion Rate Optimization

November 3, 2020

Introduction Conversion is the act of persuading someone to take a directed action to fulfil your goal. Conversion rate is the ...

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Tableau Conference 2020 – Changes That Will Matter to Tableau&...

October 8, 2020

The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference. Spli...

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Datorama Webinar on Data Storytelling

September 30, 2020

Ross Jenkins, Nabler US CEO, was invited to speak in a webinar (sponsored by Salesforce) on the topic of Data Designing using D...

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5 ways to make the most out of Adobe Launch

September 16, 2020

Tag Management Systems is a boon to everyone looking to leverage inferable data from their websites. It makes the process of da...

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Server Side Tracking: In With The Old, Out With The New

August 18, 2020

The history of Web Analytics in an emblematic light reads nothing less than a Hollywood flick. Just like in a movie, when the l...

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Chatbots: An Answer To Improving Customer Experience In The Mi...

July 15, 2020

The COVID-19 pandemic has brought on unprecedented changes to organizations and customers alike. Customer needs have changed. T...

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A/B Testing Tool Comparison: Google Optimize vs Optimizely

July 7, 2020

How can you get the conversation rolling through tough times like changing consumer behavior and increasing market competition?...

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How to evaluate your website performance during times of uncer...

July 1, 2020

“The merit of any excellent marketing strategy lies in its efficiency of exploiting the silver linings.”   Conventional wi...

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10 real-world examples of BI tools In Action

June 6, 2020

Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data...

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