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Articles

Nabler Featured by Datorama in AI & Technology Magazines

April 6, 2021

Since 2014, Nabler, in partnership with Datorama, has been building automated global reporting platforms for the largest media ...

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Is Market Basket Analysis Still Valid?

March 31, 2021

For several decades, Market Basket Analysis (MBA) has been a tool used by companies looking to raise their dollar-per-ticket by...

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Datorama’s TotalConnect Overcomes a SpotX Automated Repo...

March 31, 2021

Nabler typically engages clients to solve edge use cases for advertisers and agencies, but we have a particular affinity for Pu...

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How to Trigger In-App Messages from an Adobe Audience Manager ...

March 31, 2021

Are you leveraging Adobe Analytics to track your mobile app? Wouldn’t it be cool if you could leverage your Analytics tracking ...

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How to Get Average Page Load Time as a Calculated Metric in Ad...

March 31, 2021

Once upon a time, Adobe Analytics had a metric that tracked the average page load time but, then suddenly, it was gone. Wouldn’...

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5 Digital Personalization Trends for 2021 and beyond

March 31, 2021

Personalized product recommendations, social media ads, and emails are now increasingly being adopted by marketers to enhance m...

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How Data Analytics Influences the Education Sector

March 30, 2021

Analytics provide you with the knowledge you need to better serve your customers. For decades, market leaders have used data an...

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What is Datorama?

March 7, 2021

Datorama is a data platform used to onboard and visualize marketing data.

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Nabler: A Datorama Salesforce Certified Partner

March 1, 2021

Nabler is a tier-one, award-winning Salesforce Datorama certified partner in the Americas and Asia Pacific. While Nabler was on...

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How Nabler Analyzes Higher Education

February 9, 2021

3 Challenges for Higher Education Marketers In recent years, higher education preferences have shifted considerably toward onli...

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How Data Analytics Help Predict the Market

February 8, 2021

Analytics is the most futuristic tool a company has today to gain clear customer insights. As per PCMAG, Big Data market is set...

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Data Science Trends 2021

February 2, 2021

As an enterprise discipline, data science is the inverse of AI. The one is an unrestrained field during which creativity, innov...

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A/B Testing for Mobile Apps

November 25, 2020

According to research from Forrester, leading enterprises have consolidated online testing and personalization techniques such ...

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Google Analytics 4.0 – Powerful New Capabilities

November 25, 2020

The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It comple...

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Server-side tracking – Old is new again

November 25, 2020

A high-level explanation to Server-side tracking is the ability to collect events on the server-side rather than client-side, t...

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Keypoints to Keep in Mind About Conversion Rate Optimization

November 3, 2020

Introduction Conversion is the act of persuading someone to take a directed action to fulfil your goal. Conversion rate is the ...

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Tableau Conference 2020 – Changes That Will Matter to Tableau&...

October 8, 2020

The Tableau Conference has gone 100% virtual and 100% free this year. 7 October 2020, was the first day of the Conference. Spli...

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Datorama Webinar on Data Storytelling

September 30, 2020

Ross Jenkins, Nabler US CEO, was invited to speak in a webinar (sponsored by Salesforce) on the topic of Data Designing using D...

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5 ways to make the most out of Adobe Launch

September 16, 2020

Tag Management Systems is a boon to everyone looking to leverage inferable data from their websites. It makes the process of da...

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Server Side Tracking: In With The Old, Out With The New

August 18, 2020

The history of Web Analytics in an emblematic light reads nothing less than a Hollywood flick. Just like in a movie, when the l...

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Chatbots: An Answer To Improving Customer Experience In The Mi...

July 15, 2020

The COVID-19 pandemic has brought on unprecedented changes to organizations and customers alike. Customer needs have changed. T...

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A/B Testing Tool Comparison: Google Optimize vs Optimizely

July 7, 2020

How can you get the conversation rolling through tough times like changing consumer behavior and increasing market competition?...

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How to evaluate your website performance during times of uncer...

July 1, 2020

“The merit of any excellent marketing strategy lies in its efficiency of exploiting the silver linings.”   Conventional wi...

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10 real-world examples of BI tools In Action

June 6, 2020

Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data...

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Whitepaper Alert- Increase Website Conversions by 30% Using Mu...

June 1, 2020

Most visitors on your website will leave just after 15 seconds. 8-15 seconds is all you get to make a lasting impression. What ...

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Ideas for Customer Retention During Uncertain Times

June 1, 2020

Companies around the globe are making efforts to sustain through this period of downturn. But how to do that in the present mar...

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Why Conversion Rate Optimization Should Be A Priority for Omni...

June 1, 2020

Omnichannel retail is a holistic approach to retail. Gone are the days of being online only and dominating your market. Gone is...

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AI in BI- the next frontier in the field of Augmented Analytics

May 17, 2020

There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unc...

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BI Trends That CMOs Are Following In 2020

May 17, 2020

‘Marketing without data is like driving with your eyes closed.’ (Dan Zarrella) In 2013 award-winning marketing guru Dan Zarrell...

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Twitter Data- Here are some ways to dig deeper and analyze

May 17, 2020

In July this year, Twitter released its version of Analytics – for tweets. What was previously available only for advertisers a...

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A Complete Guide on Using Google Analytics’ Enhanced Ecommerce...

May 17, 2020

You are already an expert with what you do. You are a marketing maven or a data ace and you are very aware of what to do and ha...

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How to use Google Analytics benchmarking

May 17, 2020

In September 2014, Google Analytics announced the return of Benchmarking. If you are familiar with Google Analytics, you must b...

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Are your holiday shoppers leaking out from your conversion fun...

May 17, 2020

Hurray — the holidays are here! At the beginning of the year you successfully completed the transition to the new site architec...

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Are you targeting your mobile and tablet visitors with relevan...

May 17, 2020

An era of Mobile and Tablet devices Connectivity and mobility of consumers has created a new trend of reaching out to the new a...

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Using universal analytics to connect the physical world with t...

May 17, 2020

Websites have progressed miles ahead from being static and boring to being dynamic and responsive. In fact, the World Wide Web ...

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Are you targeting your key audience segments with relevant con...

May 17, 2020

For majority of businesses, approx. 85-90% of the traffic enters the website from the Home Page. Out of which, a staggering 70-...

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Analyzing your CPC Landing Page Bounce Rate and Cost Per Acqui...

May 17, 2020

Bounce rates can be disturbing, so can be the cost per acquisitions. It is common knowledge that lower these rates much better ...

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Are you ready with your Black Friday product recommendations?

May 17, 2020

Necessity for Product Recommendations The holiday season is always one of the busiest times of the year for online retailers. I...

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How to Capitalize on Customer Reviews

May 17, 2020

The rationale behind measuring your customer satisfaction In the customer-centric world, cultivating a steady stream of positiv...

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Run these simple landing pages tests before the holiday season...

May 17, 2020

What is Testing all about? It’s a scientific way to overcome pre-conceived notions and judgments made by usually the HIPPO’s. D...

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Measure your blog’s success – Key Performance Indicators

May 17, 2020

If you’ve been on the Internet it is rare you have not come across or at least heard of the blog. Blogistan, the blogging ecosy...

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Power BI Tutorial- How to do Data refresh and scheduling (Part 2)

May 17, 2020

If you’ve landed on this article from a Google search, we hope you’ve already read Part 1 and will give a read to Part 3 of thi...

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Power BI tutorial- Data refresh and scheduling (Part 3)

May 17, 2020

If you’ve landed on this article from a Google search, we hope you’ve already read Part 1 and Part 2 of this Power BI tutorial ...

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How data segmentation can help increase the effectiveness of y...

May 17, 2020

With the enormous and endlessly growing amount of data for businesses for analytics, data segments are becoming an essential co...

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Klipfolio vs Tableau- Which data visualization tool is right f...

May 17, 2020

Data visualization has been gaining importance in the current business scenario. Every organization wants to use more data in a...

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Is your target audience using the social network of your choice?

May 16, 2020

When joining social networks, toeing the customers’ line is the best option The unbelievably vast social space offers an ...

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10 Top Data Science Trends to follow in 2020

May 15, 2020

Back in 2013, when it has been extensively reported in the media that Microsoft researcher David Rothschild has accurately fore...

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Digging into Tweets – Mining Twitter comments and gauging the ...

May 14, 2020

The business mindset about social media There has emerged a trend where the two giants of the social media sphere have been typ...

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Why opt for a Google AdSense partner?

May 13, 2020

Setup your account perfectly Setting up an AdSense account sounds easy, but a lot goes into it. Activities like ad inventory pl...

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Tableau Prep – A new era

May 12, 2020

Last week, Tableau announced the introduction of Tableau Prep, a new data preparation tool that bridges the gap that existed in...

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Executing digital campaigns that deliver results

May 11, 2020

Digital marketing is penetrating deep within the territories of global business ecosystem, and it is showing no sign of slowing...

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Know the health of your analytics implementation in 5 steps

May 10, 2020

In today’s digital world, all types of businesses like to make an online impact. They invest heavily in building a website whic...

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Digital data governance

May 9, 2020

Data analytics governance is the insurance in digital analytics. It is the key to making meaningful decisions and business grow...

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How to calculate the ROI of your CRO program

May 8, 2020

For any online business, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the conversi...

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Content download analysis for better ROI on content marketing

May 7, 2020

Introduction Content downloads are often viewed as micro conversions on the way to a more important macro conversion that is lo...

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What does VP of Marketing wants to see in his Marketing Dashbo...

May 6, 2020

E-commerce players work hard to sell products online through various marketing initiatives. You, as an analyst strive to come u...

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How to create Custom-Visuals in Datorama using Rich–Text

May 5, 2020

Introduction Let us walk you through different sections in the Rich Text Widget with its respective functionalities and how it ...

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How to Optimize marketing dashboards in Datorama

May 4, 2020

Datorama Dashboards need to be optimized for effective in-depth reporting across teams by avoiding Dashboard page crash. Coagul...

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How to optimize your Campaign Reporting practices at scale

May 3, 2020

Campaign reporting at scale or optimizing campaign reporting adds value and is crucial for running a successful marketing campa...

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How to audit your website for exceptional data quality using t...

May 2, 2020

Efficient audit practices ensure exceptional data quality and accuracy. It all simply begins like this. You want to gather more...

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How Datorama Helps Digital Analytics Agencies With Automation ...

May 1, 2020

You can now stop wasting precious time, money and effort in manually trying to connect, unify and analyze a plethora of marketi...

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Track the Direct File Downloading from search engines

April 30, 2020

We have discovered a workaround for you to track the direct file downloading from search engines. One of the KRAs in source ana...

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Creating interactive marketing dashboards

April 29, 2020

Marketers tend to run multiple marketing campaigns in the digital marketing arena to ensure that the products and services on o...

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AI powered dashboards to track and optimize marketing campaigns

April 28, 2020

The dashboards are nearly 20 years old, and it’s used more intensively for business data analytics presentation. As one industr...

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Analyse A/B testing results for better conversion rate

April 27, 2020

95% to call a test, but that can only be done when we have met our criteria for conversions and weekly cycles. How do you analy...

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How to create Crosstab Database Union in Tableau

April 26, 2020

You can now combine, shape and clean different data sources even in Crosstab Database Union using Tableau Prep. Crosstab is the...

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Optimize marketing budget using Datorama Media Cost Centre

April 25, 2020

A media cost centre contributes to your company’s profitability by tracking your expenses and giving you control of the total c...

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Website updates need rigorous testing – Choose A/B testing or ...

April 24, 2020

The mark of a good website is its ability to keep visitors engaged and make them want to come back for more. Only if the visito...

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Analyze customer data from multiple sources using analytics tools

April 23, 2020

According to research by Gallup on Behavioral Economics, organizations that leverage customer behavioral insights outperform pe...

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How to Harmonize And Integrate Your Big Data using Datorama

April 22, 2020

Data harmonization turns all your disparate big data into the “apple to apples” format in data analysis for a true view of your...

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How to leverage user ID in Google Analytics during user acquis...

April 21, 2020

All analytics tools including google analytics offer a feature called user ID. It unifies the multiple sessions by a single use...

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Omni-Channel Marketing Integration using Datorama

April 20, 2020

Smarter decisions are built on unified data KPIs, metrics, and classifications from different sources and across different camp...

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Here is everything you need to know about Micro Conversions

April 19, 2020

Micro Conversions are small yet significant actions that customers take on your website that have the potential to convert into...

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Tips to tinker with dashboards to help optimize data visualiza...

April 18, 2020

Companies and websites generate a lot of data that need to be parsed and organized in a form that would provide meaningful info...

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How to track micro conversions accurately

April 17, 2020

Failing to track how your users are ‘micro converting’ to crucial engagement actions on your website leads to friction in your ...

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How colors help in optimizing business dashboards

April 16, 2020

To a decision maker, raw information is only valuable when presented in an easily understood form. When 90% of the information ...

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How to change your data story with our 5 interactive dashboards

April 15, 2020

We are working ceaselessly to make your data work harder for you and let it pay you back in ways you could never imagine with s...

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Explore Website Analytics Matrix in Google Analytics

April 14, 2020

Website navigation analysis if done correctly, is great for SEO performance, better conversions and enhanced search visibility....

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Is Google 360 a good option for you?

April 13, 2020

The transition from GA standard to GA 360 is a seamless one, but do the marketing requirements of your company really need this...

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Ten missteps to avoid when creating marketing dashboards

April 12, 2020

All companies generate data based on how their customers interact with them on their websites as well as the purchases they mak...

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Unlock your hidden keywords in Google Analytics

April 11, 2020

Adding filters to GA (Google Analytics) is one of the clever Google Analytics Hacks to unlock (not provided) organically search...

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How to measure your marketing ROI accurately

April 10, 2020

Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement...

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How to unify customer data by merging data from different sources

April 9, 2020

You need to act quickly by unifying customer data that comes in large volumes from scattered sources for effective customer jou...

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How Google Tag Manager Specialist Will Help In Improving The C...

April 9, 2020

Whether it is a big-sized, medium-sized, or a small-sized company, all run one or the other marketing campaigns and bring traff...

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Use behavioural data to improve Conversion Rate

April 8, 2020

User behavioural data is the backbone of your marketing strategy and business as it helps to improve the overall user experienc...

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A/B testing, Multivariate testing and more with Adobe Target

April 7, 2020

Don’t limit Adobe Target as a multivariate testing and ab testing tool. Explore it further for experience targeting, automated ...

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Optimizely recommendations for loading your website faster

April 6, 2020

We can help you with 3 best practices that make Optimizely work smoother and faster on your website for a better customer exper...

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How to segment data effectively in Google Analytics for improv...

April 5, 2020

Data segmentation in Google analytics puts you in charge of your data by helping you analyse various layers of your customer da...

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Tried and tested ways to improve your hero banner for a greate...

April 4, 2020

A well-designed hero image can help your company by increasing the USP, reputation, traffic or sales among other benefits. This...

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5 clever power BI tips and tricks that can transform your Big ...

April 3, 2020

Nabler is a digital analytics consulting company providing data infrastructure, Business Intelligence, Conversion rate optimiza...

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Want to achieve effective competitor analysis? Don’t miss read...

April 2, 2020

Competitor analysis is much more effective when you choose the right competitor analysis tools and know how to use them well fo...

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Business intelligence is evolving. Are you ready?

April 1, 2020

Explore the evolved Business Intelligence (BI) tools to transform your products and services to be more data driven for the bes...

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8 reasons why you need Responsive KPI dashboards for accessing...

March 30, 2020

Accessing crucial data on your fingertips through responsive dashboards is valuable for making informed decisions that lead to ...

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The one thing that your data analytics needs is advanced dashb...

March 29, 2020

Make more sense of the incredible amount of data your organisation generates through visually appealing advanced dashboards for...

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Predicting user intent can boost your customer experience like...

March 28, 2020

In this era of digital marketing, the growth of your business begins with not only understanding what people want but predictin...

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Power BI Tutorial – Auto refresh and scheduling- Part 1

March 27, 2020

If you’ve landed on this article from a Google search, we hope you also read Part 2 and Part 3 of this Power BI tutorial series...

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Are you watchful of these 5-marketing metrics as a marketer?

March 26, 2020

A sound Digital marketing strategy with well-defined marketing metrics is critical for determining the success of your online a...

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Extend your functional possibilities using dashboard extension...

March 25, 2020

Dashboard extensions help you understand the sweet and sour spots of your dashboard, enabling data interaction and integration ...

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Tableau Prep for Data Preparation is here! Have you tried it yet?

March 24, 2020

Empower yourself with the ability to gather, merge, clean, shape and prepare your data for analysis in Tableau using Tableau Pr...

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The Data Visualization manual that you will want to bookmark

March 23, 2020

You need a graphical representation of data to convert meaningless numbers into actionable insights for your business to get th...

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Essential BI truths from the BI coaches and experts

March 22, 2020

Business Intelligence tools push your products and services to be more data driven for answering crucial business questions and...

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5 little known facts about Digital Marketing Analytics

March 21, 2020

Digital marketing analytics is having the right data in hand, analysing it and using it effectively to change your business gam...

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The ultimate guide to answer all your queries on Data Governance

March 20, 2020

Make the right data available to the right person at the right time and insure your digital analytics through proper Data Gover...

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Everything about Data Analytics to clear your confusion

March 19, 2020

Contain and analyse raw data thrown at you with an overwhelming velocity with some of the best and effective Data Analysis tool...

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The In depth Conversion Rate Optimization tutorial you must read

March 18, 2020

Use conversion rate optimization to analyse what your customers want before they lose interest and boost the performance of you...

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How to increase international student admission?

March 17, 2020

Hence, just aspiring to attract local students to your university may not really be enough for your business as much as casting...

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The simplest article on Website Analytics you were waiting for

March 17, 2020

Correct Website Analytics is the key for happier customers, greater conversions and a thriving business. Your business website ...

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Data Security the key to survive and stay ahead of the competi...

March 16, 2020

Your data needs protection too from unauthorised access and corruption through data encryption, tokenisation and key data gover...

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Data Enrichment explained

March 15, 2020

Accurate informed decisions in your business involve enhancing, improving and organising the existing data. You can optimize th...

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Heat Map Tools – What, How, and Why

March 15, 2020

The market today is flourishing with several digital heat map tools that offer similar functionalities with varying flexibility...

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Data Visualization made easy with Tableau

March 14, 2020

Analyze massive amount of information with the Data Visualization tool, Tableau and make excellent data driven decisions. Advan...

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The impact of Power BI in Business Intelligence

March 13, 2020

Monitor your business powerfully with the Power BI suite of business intelligence tools and get quick answers through rich Data...

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Tag manager systems-It is trending, and we don’t just mean has...

March 12, 2020

Tag Manager system is not be a very glamourous term, but the process makes it amazingly easy for users to efficiently manage an...

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Starting conversion rate optimization with website A/B testing

March 11, 2020

Measure the value of your marketing campaigns by experimenting, comparing and creating actionable data with A/B testing to star...

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Have you considered Alteryx analytics for your Big Data?

March 10, 2020

Alteryx analytics is all about the thrill of solving Big Data problems and getting quicker answers. What makes Alteryx data ana...

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This is how you build an API connector using Alteryx

March 9, 2020

Alteryx lets you processes data in an innovative way, leveraging a combination of in-memory and in-database processing to optim...

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How to create a standard Alteryx macro

March 8, 2020

What is a Macro in Alteryx? Macro is a collection of tools that are grouped together as a single tool and that can be used as a...

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This is how to avoid shopping cart abandonment

March 5, 2020

There are ways to solve the persistent and frustrating issue of shopping cart abandonment with the right efforts for greater cu...

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Take your website user experience to the next level.

March 4, 2020

User experience for mobile applications and websites is all about making it more accessible, appealing, seamless and simple to ...

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What Does A Flawless Digital Analytics Strategy Look Like?

March 1, 2020

Let me begin with an inevitable truth. We are digitally ready for the future than ever before. There is complete digitization o...

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The right way to run Conversion Rate Optimization experiments

February 26, 2020

A conversion rate optimization experiment facilitates faster conversion rate provided it is done the right way. What do you wan...

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How to build Data Science capabilities within your organization

February 25, 2020

Modern businesses are flooded with a huge amount of data. And it is this enormous data that holds the key for better decisions ...

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Do you know what happens when you merge your CRM data into Goo...

February 18, 2020

If it’s about lead generation, Google Analytics is your holy grail for in depth data analytics of the visitors on your site. It...

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Google Analytics – How To Use It To The Optimum?

January 30, 2017

Google Analytics is one of those tools that every marketer or website owner has used at least once. It is such a versatile tool...

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5 Signs That It Is Time To Invest In Conversion Rate Optimization

January 3, 2017

Companies operating in today’s dynamic and the highly competitive digital world should ideally understand the digital body lang...

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Channel Attribution – 5 Immediate Benefits Marketers Can Reap

October 28, 2016

Digital marketers often find themselves utilizing all sorts of marketing techniques available to them in order to increase clic...

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Mobile App Testing: A Sure-Shot Way To Make Your App Successful

October 24, 2016

Gartner estimates that $26 billion dollars in revenue were generated from 102 billion mobile app downloads in 2013, and we may ...

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Landing Page Optimization: The Immediate Benefits It Can Bring...

October 20, 2016

As a website owner, you must have tried your hand at building landing pages for various marketing activities or for specific on...

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Digital Analytics – The Best Practices Ready Reckoner

October 17, 2016

A digital analytics tool can provide enterprises with several custom or standard reports and dashboards today. But the real rel...

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5 Key Goals Ecommerce Players Can Accomplish Using Conversion ...

October 14, 2016

If people visited my online store all day long and left without buying anything, my immediate concern as a store owner would be...

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A/B Testing – When To Implement And What To Expect?

October 11, 2016

One of the best ways to figure out appropriate content, design and marketing strategies for your online business is through A/B...

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Conversion Rate Optimization – 8 Key Things To Remember

October 3, 2016

Why is conversion rate optimization (CRO) becoming one of the fastest growing practices in digital space today? The answer is b...

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Digital Analytics – How CMOs Should Look At It?

September 7, 2016

According to a recent survey of chief marketing officers (CMOs) by IBM Institute for Business Value, only 13% of global organiz...

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How A Web Analytics Audit Can Boost Your Marketing Effectiveness?

August 31, 2016

Nabler is a pure play digital analytics consulting company and we’ve run 1000+ web analytics audit for companies of all sizes. ...

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How Can Marketing Analytics Help You Achieve Your KPIs And Rev...

August 25, 2016

In the algorithmically-nourished business world of today, everything is tied to data. The moment you lose connection with data,...

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5 Marketing Blind Spots That Digital Analytics Can Fix

August 15, 2016

As a marketer, are you satisfied with the results of your attention grabbing advertisements, and persuasive content? Has the in...

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Visitor Behavior Analysis – A Powerful Strategy To Boost Marke...

August 10, 2016

Every year you spend a huge portion of your marketing dollars online in the hope to convey your message with the greatest possi...

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8 Ways To Boost Your Revenues Using Digital Analytics

July 27, 2016

Every company is investing heavily in digital analytics – be it on implementing the right tool or hiring the best resources. Ac...

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5 practical applications of text mining for ecommerce players

July 25, 2016

Whether you are running your business in the real world or the virtual world, how efficiently and granularly you analyze the gi...

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How can Google Analytics boost your digital marketing effectiv...

July 13, 2016

Google analytics is a digital analytics tool which has a feature-rich interface along with interesting visualizations to simpli...

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Google Analytics – Top 10 Metrics To Track

July 5, 2016

Launched a nifty website and think that your job is done? You must proactively measure how your website scores in terms of vari...

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How to kick-start your digital analytics journey?

June 20, 2016

Your website, blog, mobile app/site are all set and now you want to find out how your visitors are behaving on your digital pro...

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Nabler CEO Seby announces and explains our new brand identity

May 19, 2016

Nabler is celebrating its 12th anniversary this year. It has been an exciting journey, and I would like to thank all Nablerites...

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What Is Nabler’s Global Digital Analytics Center (GDAC) And Ho...

May 18, 2016

So you have got the coveted ticket and waiting with bated breath to board the grandeur-filled digital analytics train. What we ...

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Discover precision marketing with Adobe Analytics

May 12, 2016

Being a veteran digital analytics company that has solid experience of working with industry-leading tools and technologies for...

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6 ways mobile analytics can help in optimizing your mobile cha...

May 4, 2016

The supremacy of big-form-factor devices like desktops and laptops in controlling consumers’ mindshare when they engage digital...

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6 Lessons learnt from our recent Conversion Rate Optimization ...

April 27, 2016

One of the important goals in any digital marketer’s checklist is to increase the conversion rate – to make visitors engage bet...

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Top 5 Hacks to simplify your Digital Analytics

April 21, 2016

For the time being, think of yourself as a commander who is leading a large contingent of soldiers in the battlefield. No doubt...

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Top 10 benefits of Tag Management for Digital Marketers

April 6, 2016

Digital marketing has now become a little less than rocket science and the marketers have to deal with a lot of new technologie...

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10 cool Google Analytics tricks that will make you a Pro

April 1, 2016

Google Analytics (GA) is the tool of choice for most companies, whether they have a modest or a formidable digital presence. Al...

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Is your Digital Analytics Roadmap ready for 2016?

March 31, 2016

Our enterprise clients always ask an important question at the beginning of every financial year: how should we smartly plan ou...

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Why is Marketing Performance Analytics crucial for your Digita...

March 30, 2016

With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust digital marketing s...

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Google Analytics 360 Suite launch is a start of Google Enterpr...

March 16, 2016

Google Analytics 360 Suite is not a mystery anymore. We have been hearing about this since last Partner Summit in June 2015 and...

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Unraveling the hidden potential of Business Data with Text Mining

February 18, 2016

Crucial business data is an important asset for every business establishment. Businesses have to deal with both unstructured an...

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10 ways Usability Analysis can boost your website performance

February 11, 2016

Is your website performing as per your expectations and that of your visitors? Today’s websites are becoming highly interactive...

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How a popular audio technology leader achieved better Digital ...

February 8, 2016

Page load timing is one of the most important factors in website design and implementation, and every millisecond can have a bi...

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Top 10 ways E-Commerce companies can benefit through Mobile An...

February 4, 2016

There is no denying the fact that e-commerce and m-commerce are both on the rise and will grow even further in the coming years...

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Why should you perform Customer Lifetime Value Analysis?

February 1, 2016

Do you know who your best customers are? Are you able to retain those customers and make them loyal? Do you know the customers ...

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Channel Attribution Analysis: A Boon for Digital Marketers

January 29, 2016

Every year, we observe that the marketing budgets are consistently soaring and cost per acquisition is rising across channels. ...

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Top 10 Benefits of Visitor Behaviour Analysis for SaaS Companies

January 20, 2016

There are Marketers or Analysts who use CTR (Click-through Rate) to measure the viability of their acquisition campaigns. Well,...

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Grow your online business with Conversion Rate Optimization

January 18, 2016

Most digital marketers are worried about making any changes to their current website. If things are going okay, they are often ...

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Top reasons why our clients love Nabler remote web analyst pro...

January 5, 2016

2015 was undoubtedly the year of digital analytics. Businesses in all domains now utilize some sort of business or digital anal...

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Top 10 Digital Analytics Trends of 2015

December 30, 2015

Changes in the digital world and development of new technologies directly have an impact on the digital analytics space. Busine...

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Google Analytics vs. Adobe Analytics: Which Data Analysis Plat...

December 28, 2015

Whether you’re looking to boost sales, capture more visitors, or identify a new market segment, data analytics software provide...

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An Introduction to Tag Management

December 24, 2015

With the exponential growth in the digital world, most organizations are now using various types of digital marketing solutions...

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Customer Sentiment Analysis: A crucial need in E-Commerce Data...

December 21, 2015

Customer opinion is vital to consumer brand success. Move beyond positive and negative, to find the real tone of what’s been sa...

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Nabler achieves Google Analytics Certified Partner status

December 16, 2015

Nabler is now a Google Analytics Certified Partner (GACP). Nabler Web Solutions has entered into a strategic agreement with Goo...

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Tealium iQ – A Key Component Of Your Digital Marketing Cloud

August 10, 2015

The goal of every marketer to is deliver a digital experience that will drive user engagement, lead conversion and, ultimately,...

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The Benefits Of Universal Data Layer For A Digital Marketer

August 10, 2015

When it comes to customer analysis, most people will talk about how analytics tools can be employed to gain better insights or ...

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Why migrating to Google Analytics Premium should be a part of ...

July 16, 2015

We live in a world driven by data. Our ability to create, gather, and store data keeps increasing with each passing day. Unsurp...

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Google Analytics Premium – The benefits you probably didn’t kn...

July 16, 2015

Analytics is the science and art of identifying meaningful patterns from data. It can provide invaluable insights that can help...

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Analyzing The Qualitative Signals

May 27, 2015

Introduction This era is not just the era of raging the internet but more specifically that of the ‘Social’ aspect of the Inter...

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‘Mobilegeddon’ – Is it a war?

May 8, 2015

5% of websites tweak their sites just prior to launch, reports Google Mobile SEO and More from Nabler updates… ‘Armageddon’ as ...

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Educational Universities – What kind of tests you can run on t...

April 29, 2015

Lately, we have been getting a lot of enquiries from the Universities based out of North America regarding a gradual decline in...

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Mobile websites and apps – the undisputed rock stars of 2014 t...

February 26, 2015

As “always connected” is becoming the new motto of our digitized world, the spectrum of mobile devices on the ground is represe...

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Would Apple Pay, NFC, And Wearables Turn Out To Be The Disrupt...

February 26, 2015

At this point of time each year, the tech horizon glitters with a congregation of rising trends and fads. Along with other stro...

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What Should Digital Analytics Professionals Look For In 2015?

January 28, 2015

After basking in the glory of success the whole of 2014, digital analytics has rung in the New Year with expected fanfare. And ...

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Is Death For Banner Ads Just A Matter Of Time?

January 20, 2015

Remember October 27, 1994? The day on which something phenomenal happened on then incipient Internet—banner ads saw the light o...

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Top 10 Trends in Digital Marketing to look for in the year 2015

January 9, 2015

As we move to the New Year, we look ahead to what will be the major trends in digital marketing. While the fundamentals of mark...

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Nabler brings increased efficiency in Digital Analytics with l...

July 16, 2014

The services make it easier for companies to manage their tag management solution and keep the data analytics-ready for acceler...

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Conduct KPI Workshop prior to analytics tool implementation to...

July 3, 2014

Transform your analytics reports from being FYI to FYA Over the past couple of years Nabler has been involved in many implement...

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All That’s New @ Nabler This Year

May 26, 2014

At Nabler, we consistently strive to invigorate our offerings every year. We adapt our services and management focus based on c...

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The top 10 metrics for a powerful mobile dashboard

May 13, 2014

We are moving our dashboards up a notch! In the process of creating a customized dashboard for reporting mobile traffic, we had...

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Top five trends that are rocking the digital analytics world

April 23, 2014

At the beginning of every year, Nabler comes up with some exciting trends to watch for in the upcoming year and how the online ...

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How digital analytics has changed in the last decade?

April 22, 2014

Ten years is a not really a long period of time, but when it comes to technology it can be a very long period indeed. Nabler is...

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Top 10 reasons why you should upgrade to Universal Analytics

February 17, 2014

Thus, the public beta of Universal Analytics was opened to all. We saw a lot of discussions about the benefits of Universal Ana...

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Top 10 digital trends to look forward to in 2014

February 5, 2014

It is February 2014, and after the hustle and bustle of the beginning of the year, everybody must now be wondering about what a...

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Homepage Testing – For how long should it go?

January 28, 2014

That’s the most popular question we have faced during our Testing and Optimization efforts with our clients. This simple soundi...

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How much data is enough data for Predictive Analytics?

January 23, 2014

There has been a long-standing discussion among statisticians, as to what should be the sample size for any kind of advanced st...

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Why is it difficult to conduct an A/B test on a Mobile App?

January 20, 2014

As the gap between desktop and mobile devices is narrowing down and usages of these different devices are overlapping, optimiza...

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Tips to gauge the performance of last year’s holiday season

January 2, 2014

The holiday season has come to an end; we are now in the new year! It is time to distil all the web analytics data we have coll...

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How to protect the integrity and quality of your digital analy...

January 2, 2014

A Universal Challenge Having worked with clients for more than five years in the field of digital analytics, I have noticed tha...

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What are the common challenges faced by a Predictive Marketer?

December 11, 2013

By the concept of opportunity cost, any rational person is every day faced with multiple choices, and when he chooses one over ...

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What should we do if our Multivariate Test (MVT test) doesn’t ...

December 11, 2013

In the previous post, What Factors Impact The Duration Of Your Multivariate Test?, I had mentioned about two elemental factors ...

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Does your Marketing and Merchandising dashboards provide actio...

October 30, 2013

As we are approaching the most exciting time of the year, there is a lot of tension in the economy due to 2 weeks of Government...

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What factors impact the duration of your Multivariate Test?

October 25, 2013

Testing for optimization has been an essential scientific method, but it has its own requisites that have to be taken care of. ...

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Relevance of Predictive Analytics in the Digital World

October 14, 2013

Need for Predictive Analytics Traditionally, analysts have always mined and studied historical data to diagnose the success and...

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Being a Manager of Web Analytics, How Should I Prepare Myself ...

September 27, 2013

As we are approaching the Holiday Season of the year and lots of pressure and excitement is building up; it’s important that, b...

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Understanding the Difference between A/B & Multivariate T...

September 24, 2013

What is the difference between A/B & Multivariate Testingand Usability Testing? Remember the last time you were involved in...

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How Predictive Analytics helps VP of Digital Marketing make Be...

September 23, 2013

Role of Predictive Analytics Predictive Analytics is a very new domain when it comes to the field of online marketing and e-com...

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A New Platform for Thought Building: Nabler’s Corporate Blog

September 20, 2013

For the past few years, we have been running our blog webanalyticsindia.com. When we started blogging, we wanted to focus on sh...

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