Articles

A/B Testing Tool Comparison: Google Optimize vs Optimizely

July 7, 2020

How can you get the conversation rolling through tough times like changing consumer behavior and increasing market competition?...

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How to evaluate your website performance during times of uncer...

July 1, 2020

“The merit of any excellent marketing strategy lies in its efficiency of exploiting the silver linings.”   Conventional wi...

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10 real-world examples of BI tools In Action

June 6, 2020

Where today every organization is looking forward to embracing advanced analytics to make sense of their growing volume of data...

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Whitepaper Alert- Increase Website Conversions by 30% Using Mu...

June 1, 2020

Most visitors on your website will leave just after 15 seconds. 8-15 seconds is all you get to make a lasting impression. What ...

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Ideas for Customer Retention During Uncertain Times

June 1, 2020

Companies around the globe are making efforts to sustain through this period of downturn. But how to do that in the present mar...

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Why Conversion Rate Optimization Should Be A Priority for Omni...

June 1, 2020

Omnichannel retail is a holistic approach to retail. Gone are the days of being online only and dominating your market. Gone is...

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AI in BI- the next frontier in the field of Augmented Analytics

May 17, 2020

There’s no question most CIOs and analysts, whether focused on marketing or operations, rely heavily on data. What might be unc...

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BI Trends That CMOs Are Following In 2020

May 17, 2020

‘Marketing without data is like driving with your eyes closed.’ (Dan Zarrella) In 2013 award-winning marketing guru Dan Zarrell...

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Twitter Data- Here are some ways to dig deeper and analyze

May 17, 2020

In July this year, Twitter released its version of Analytics – for tweets. What was previously available only for advertisers a...

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Enhanced Ecommerce: What Are You Missing Out?

May 17, 2020

Alice owns a website that sells hand-crafted jewelry. She knows that tracking macro conversions is the most important part of a...

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