“The proficiency of any field of work lies in its lack of room for improvement”
Tag Management Systems is a boon to everyone looking to leverage inferable data from their websites. It makes the process of data collection seamless without altering the accuracy and the specificity of the captured datasets. The existing TMS systems’ functionalities were more than sufficient for the current requirements of the Web Analytics landscape, and hence Analytics Engineers weren’t exactly on the lookout for the next big thing.
However, Adobe with its newest tool, Adobe Launch has done the unthinkable. It has successfully delivered a trailblazing tool with path-breaking new functionalities concomitant with the existing ones.
Launch comes as a pre-emptive solution to meet the present and future needs of digital technology deployment and management.
Adobe Launch is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.
Launch is not an update to the existing Tag Management system by Adobe, namely Adobe DTM. Instead, it is an entirely new product with a new code base. It has been redesigned from scratch using an API-first approach. Everything is built on a robust set of APIs, which makes the system very powerful, flexible, and customizable.
Here are a few reasons why Adobe Launch is such an exciting and revolutionary tool.
However, since you have clicked on this article, chances are that you are already aware of Launch but are in a state of a quandary on how to make the most out of Launch.
Don’t worry, by the end of this article, you will get an overview of all the varied functionalities Adobe Launch offers that make it so unique.
So, here are 5 ways to make the most out of Adobe Launch
Adobe Launch’s Rule Conditions enables users to apply constraints to event triggers. For instance, it might not be in one’s best interest to load a conversion pixel on every page. The rule needs to be more specific. In such a case, we would need to fulfill a condition that will be a trigger to take the desired action. This functionality reduces the multiplicity of Tag firing and reduces redundancy.
The basic rule structure is:
Events (If): The event is what one wants the rule to look for. This is defined by choosing an event, any applicable conditions, and any exceptions.
Actions (Then): Triggers occur after a rule’s events take place and all conditions are satisfied. A rule in Launch can trigger as many discrete actions as the user wants and can control the order in which these actions occur
A user can add more event types. Multiple events are joined with an OR, so the rule’s conditions will be evaluated if any of the events are met.
In an age where people require the highest value with minimum time investment, websites that take time longer time to load are just committing self-sabotaging.
With multiple tags firing on a web page synchronously, the page load time gets affected adversely and leads to fewer conversions. With Adobe Launch, users get the advantage of firing their tags asynchronously which doesn’t affect the page load time in the slightest.
To do this, we’ll add an async attribute to the script tag by changing:
<script src="//assets.adobedtm.com/launch-EN1a3807879cfd4acdc492427deca6c74e.min.js"></scrip>
to this
<script src="//assets.adobedtm.com/launch-EN1a3807879cfd4acdc492427deca6c74e.min.js" async></script>
Asynchronous Tag firing does come along with a few caveats. For example, the Javascript on the page is loaded after the content of the page is displayed to the visitor. In platforms where Javascript code is required to run before the display of the web page’s content, this functionality can alter the website’s appearance and functionality. However, this added functionality is a boon to those customers who are facing lag in website load time owing to extensive Tag utilization.
An extension is a packaged set of code that extends the Launch interface and the library functionality. Launch is the platform, and extensions are like apps that run on the platform. Adding an extension adds new data elements and new options for creating rules.
Launch is the only tag management system on the market that allows technology providers to create and update their integrations. Extensions determine the elements that are available when building properties, rules, and data elements. They provide:
Launch is highly extendible. Extensions add core functionality to Launch. A common use of extensions is to create integrations with other applications. Follow the following steps to add a new extension to your Adobe Launch.
Launch allows for unlimited development environments, a staging environment, and a production environment. This is great news when you have several developers working in their environments on different parts of your sites or applications.
Following are the steps to create a new environment in Adobe Launch
After the environments are created, you are ready to publish.
Administrators can control who can publish, but they can also control who has access to different parts of Launch. With granular rights management, administrators can designate who has access to specific integrations — and who doesn’t. Users get the liberty to simply create rules that have very specific rights and/or access, then select the individuals who have permission to use those rights or access, creating an approved group. These tools help administrators know who has what access, and allows them to make quick, easy changes to get people the rights they need without spreading rights throughout the organization unnecessarily.
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