In July this year, Twitter released its version of Analytics – for tweets. What was previously available only for advertisers and publishers to determine the performance of their tweets is now available to all Twitter users. The only limitations are that the Twitter account:
- Must be at least 14 days old
- Is not restricted, suspended, or protected
- Tweets must be in English, Spanish, French or Japanese
To use the new dashboards, you need to have access to Twitter Ads or Twitter Analytics. Once you are logged in, you can choose from a variety of dashboards available.
While looking at the features of Twitter Analytics, we also looked for a few similar tools that help with the analysis of Twitter data. After reviewing about 50 such products, we identified two – Twitter Counter and Twitonomy. In the following lines, we take you through the features of the two tools in comparison with Twitter Analytics.