You can now stop wasting precious time, money and effort in manually trying to connect, unify and analyze a plethora of marketing data for effective marketing reporting and analytics.
In a highly performance-oriented industry, marketing and reporting relevant KPIs for marketing agencies is extremely important. Clients approach you for expertise in execution and your proven ability to produce results in digital marketing. But you are dealing with volumes of data produced at high velocity? And you will agree that the marketing analytics involved to deal with this asymmetrical, compounded data that flows in each month, from various clients, can be a very arduous process. There is frantic button-pushing and a ridiculous amount of time spent on wrangling inconsistent data if the process of data analytics is manual.
Does this make your digital marketing and business growth a constant challenge?
Automation in data analytics is the answer.
Automation in marketing reporting and analytics is not a luxury anymore but a necessary component. Because it is no longer only creativity and ad-targeting that drives results, it is dynamic insights in data analytics too.
Datorama is a global marketing analytics company providing the world’s first marketing integration engine for agencies. It allows you to replace up to 80% of the manual process of marketing analytics with automation.
Given all this, in a survey conducted by eMarketer, 74 percent of senior marketers surveyed said that they were inclined to choose an agency with end to end marketing analytics capabilities.
Marketing reporting and analytics is undergoing constant metamorphosis and end to end marketing analytics for digital marketing agencies no longer seems a tall order. This is where the balance of power is tilting.
Do you want to fit in and thrive or be left out?