The world of business has evolved and so has marketing. There is a gamut of data to work with and unless it is analysed and used effectively there are going to be unpleasant surprises and elusive results.
But whenever marketers hear the term, ‘Digital Analytics’ they immediately associate it with the most basic Digital analytics tool, Google Analytics that provides information on traffic, bounce rate etc. for their website. Yes, Web Analytics gives a treasure of website data, but what is needed is richer data. That data comes from social media, emails & organic search and that is what Digital marketing analytics covers.
Digital marketing analytics is the oil on which the contemporary marketing machinery runs and that is regardless of the business you own. It helps you track and analyse your data, providing you with the vision of where you’re going and if it’s going to pay off or no.