Most visitors on your website will leave just after 15 seconds. 8-15 seconds is all you get to make a lasting impression. What are you going to show a visitor so that they stick around for 15 seconds or more? 74% of people are likely to switch brands if they find the purchasing process too difficult. Not only are you missing out on short-term sales with a difficult buying experience, but also on long-term loyalty and higher LTVs.
Given this fact alone, you presume that brands ought to be taking this seriously, but that’s a wrong guess. 61% of companies still rely on running less than 5 optimization tests a month.
We’ve used our learnings working with enterprise clients to come up with a whitepaper on HOW MULTI-SEGMENT AND SESSION ANALYSIS CAN HELP YOU CONVERT 30% MORE USERS.
The purpose of this paper is to –
This whitepaper will also highlight the segmentation techniques required for running CRO experiments for such cases. A combination of multi-segment and multi-session analysis can do the trick to improve non-converting pages and reduce multi-session conversions. You’ll also get to know-
– Page time analysis: Analysis of the time invested on different pages will help you understand user navigation and create interactive touchpoints accordingly.
– Path analysis: Understanding the user navigation flow will help to create a better customer journey.
– Analysis of Converters and Non-Converters: Studying the behavior exhibited by convertors and applying findings to non-converters.
After you’ve read this whitepaper, you’ll be equipped with the know-how on how multi-segment and session analysis can help you convert more users.
Grab your copy HERE!