Datorama help you to scale your data ceaselessly, extensively and never let you overlook any valuable insights.

As a marketeer you are responsible to connect the entire ecosystem of your marketing data. This is intrinsic for understanding customer behavior, campaign performances and to optimize marketing campaigns. After all you must drive business growth and cultivate an exceptional customer experience.

But we understand that this is a daunting task. Because we know that deciphering, analyzing and unifying exhaustive marketing data from disparate marketing stacks into a centralized view is a challenging operational problem.

So, if you are concerned about achieving the above and well, also keep an eye on your budget, then Datorama could be the answer you are seeking.

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With AI powered marketing dashboards, you can transcend the limited set of solutions offered by traditional dashboards and facilitate better data driven decisions through a scheduled, automated pipeline of insights. Thus, enabling you to track and improve relevant, strategic and operational key performance indicators (KPIs) and go beyond just reporting to gather insights and optimize marketing campaigns.

Datorama’s AI-powered marketing dashboards harmonize data across channels and campaigns. It’s unique features, LiteConnect, Datorama Genius and Datorama Data Canvas, have been specifically designed to empower you with AI driven functionalities.

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LiteConnect

LiteConnect is undoubtedly the easiest way to connect to any flat file and visualize it instantly. You may have often dealt with traditional and non-traditional data sources while analysing data from multichannel campaigns. These data sources don’t necessarily require mapping with marketing sources but are still required for analysis. This tool lets you instantly analyse any data, including the non-marketing sources like sales, product and weather data without having to map them to the data model. Many of these data sources which were previously untapped, add context and understanding to the campaign performance and user experience analysis.

LiteConnect also transforms any data file into the marketing dashboards instantly. This adds flexibility for ad- hoc analysis and integration of non-traditional data sources with respective cross channel marketing campaign data, leveraging the power of artificial intelligence (AI).

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Dataroma Genius

Datorama Genius uses automated regression modelling and statistical analysis to deliver insights and optimization paths across marketing data. It helps to close gaps in marketing performance management so that you can make data driven decisions faster.
Datorama Genius enables you to:

  • Get deeper insights and optimization paths across data sources in various campaigns.
  • Go beyond the questions raised and addressed by marketing dashboards and automate the process to gather real time insights.
  • Choose relevant KPIs and automate insight generation for those KPIs without much technical intervention.
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LiteConnect also transforms any data file into the marketing dashboards instantly. This adds flexibility for ad- hoc analysis and integration of non-traditional data sources with respective cross channel marketing campaign data, leveraging the power of artificial intelligence (AI).

Dataroma Data Canvas

Datorama Data Canvas is the next generation tool for data visualization on Datorama. It simplifies the process of creating stunning, customized Datorama with ‘out of the box’ themes with simple drag drop functionalities.

Datorama’s Data Canvas comprises of these four major features: InstaBrand, Design Suite, Theme Library and Visualization Library. These features make it easier for you to generate branded marketing dashboard themes by customizing default themes. Design Suite gives you the access to control colour, font and the background of your marketing dashboards.

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And if you are already using the Datorama’s Datorama and need to know how to optimize them for an effective in-depth reporting across your marketing teams, then don’t miss out on our article on how to optimize your marketing dashboards in Datorama

Marketing data is complex, disjointed and very dynamic. If you want to make sense of the vast marketing campaign data and gain valuable insights to optimize marketing campaigns, AI powered analysis and data modelling is what you need.
And you can change how you run marketing today.

If you need our experts to guide your marketing team with the above exceptionally functional features of Datorama, then all you have to do is Contact us