How to optimize Your Campaign Reporting practices at scale ?
You work hard to design marketing campaigns that drive your marketing & sales strategies towards a specific goal. But do these campaigns work hard enough for you?
Manual and fragmented reporting due to discrepancies in data sources and governance along with real time role-based access issues, sabotage your team’s efforts to define the right KPIs for reporting. The end result is a misguided campaign report leading to a non-performing campaign.
An obvious solution to counter this challenge is automation that adds value to your marketing campaign and which any typical off the shelf campaign reporting solution would give you in terms of streamlined workflows, automated platform with less human intervention and flawless data integration, end-to-end campaign performance reporting with centralized reporting platform and custom solutions for advanced customers.
Ideal. But will this always work for you as assumed by the campaign reporting solution? Will you be able to deal with the discrepancies by referring to the training and implementation guides? Probably not.
Because there are unpleasant surprises when you initiate the implementation of Campaign Reporting practices.
We can help you bridge this campaign reporting gap
At Nabler, we have worked as a support system for leading agencies and large businesses, that deal with reporting issues at different levels of the campaign reporting maturity curve. We have helped clients in optimizing campaign reporting practices, creating interactive dashboards capable of pulling data from multiple data sources and facilitating data driven business decisions.
We do this by helping you overcome these key challenges-
How do we overcome the key challenges for optimizing campaign reporting?
The solution is our cloud based reporting platform driven by AI and advanced BI tools.
We call it the Campaign Enabler.
With Campaign Enabler we follow the best practices for integrating all possible data sources, by providing high quality data visualization with accuracy and speed.
A view of our standard solution architecture.
Here are the key features of the Campaign Enabler:
For e.g. Dashboard solution customized for a multi-national lens company.
For e.g. Interactive filters to check competitive data or addressing the requirement for visualizing campaign breakdown pertaining to particular ads, or building dashboards that help address the feedback received from a client.
An interactive dashboard for a media agency.
We acknowledge that your business has unique requirements and our team of experts can help you to take it to the next level. Want to know more about optimizing your campaign reporting practices?